Please help us make a new policy for our company?

Question

we are a small company and we just decided that we need to market ourselves better on this powerful internet media.

Our new strategy is to encourage Bloggers to write about us/our product (Good or Bad) on their own blogs and then we give them away a few free samples of our products !

We are sure, we would get a good response to this.But we only want to give it to bloggers who meet the minimum standards or in otherwords who are 'genuine'. So what standards do we need ? How can we judge if one is genuine or not?

P.S:
1) Its not who writes first, its who comes with a full proof plan
gets the points.

2) I dont need new marketing solutions or advice. Thankyou.
What all I need is written standard which helps me judge if a
blogger or genuine like:
a) How to really know if the persons who claims it owns the
blog,
b) How much does he have to write
c) etc..

Answer 1

The only limitations that you can do - although this sounds more like a contest to me - would be to limit one per mailing/email address. Must be a minimum of 10 words. Must be a legal resident of (I'm going to insert USA). Must be a certain age (at least 18 would be the most legal.

This sounds more like contest rules, really.

You could also enlist the services of an online research group, who pay their people per-contract to do opinion surveys. And they will only hire the people that would meet your specific needs. This can be quite costly though.

Answer 2

Good luck but I can't see that in practical terms this is going to be worthwhile for you.