What's the best way to draw readers in to look at an ad if they're skimming through a magazine?

Question

I'm a copywriter (in advertising) and could do with a few tips on writing body copy.

Answer 1

Hot chicks in bikinis always does the trick for me. Unless its a magazine about hot chicks in bikinis. This is a proven marketing ploy, thats why most advertisers use very good looking models half naked in magazine spreads.

Answer 2

for sure that is common. My spouse reads mine each and each month, merely as she has now for virtually thirty years. study although you want. women human beings were interpreting Playboy because it first regarded and the sky did not fall then both. save in ideas you should locate the semi-hidden bunny on the canopy in the previous placing out an project for the first time. that's an important rule.

Answer 3

Well he's right...Hot chicks in bikinis....anything sexual will slow or stop skimming, but like he said....not in a bikini mag!!

Now, it's time to use our imagination.....Just like Yahoo gets all the Cam-Perves together showing their "Holiest of Holies", you've have to use sex to sell your product....but which??

Heiny? Hoo-Hoos? The Holy Holie?? That's for guys.....
Women its gonna be the hairy-chested man with the big bulge.....

I've always liked the "suggested" panty shot in a mag full of Hoo-Hoos....Unique....Rare....Memorable....

Of course you can't use a panty shot in a ummm....more tastful magazine.....but you can suggest it...(example, women sitting on stairs, camera shot is upwards, short skirt, knees together.....as much heinie without panty......

Answer 4

You have to try like the Eva Herzigova ad for Wonder bra, 'Regard moi dans mes yeux, j'ai dis mes yeux.' But you know where you'll be looking.

Answer 5

look.......it depends.what type of product ur wanting to sell and what type of age group you want to target.

relate the ad to a problem that you would face daily and you would be deprate to get rid of it.......you know try something like this............always works with big words and an attractive design or colour.

Answer 6

use plastic, or paperboard...so the page is thicker

also some companies have used stickers...i always like those

do a pull tab...or a wheel you can spin....pretty much anything interactive catches attention.....remember americans need to be constantly entertained....so whats fun?

Answer 7

crrrrrrazy art direction