What do you think of marketing tactics that use words that imply "healthy" (e.g. natural, lite, lo, low-fat etc.) when the reality is rather different.
Example 1: Cigarette manufacturers are currently facing court action over their marketing of "lite" cigarettes (which seem to be more even more harmful than regular kind) as a somehow "healthier" option.
Example2: A Which! survey shows cereals that use words like "natural" etc. are full of sugars or fats & hardly natural.
Please ignore the emotive topics of cigarettes & cereals, this is a question about marketing & how it can mislead.
How would it be if they told the truth ... ?
2006-09-26 00:31:03 · 4 answers · asked by echo c 3 in News & Events ➔ Current Events
One day they will have to speak the truth otherwise they will face court action every day of the week. What will eventually happen is that the consumer will start growing their own veggies (like I do), make their own pizzas, (like I do), make everything from scratch using their own home grown products. (Of course there are some things I need to buy)
2006-09-26 00:34:48 · answer #1 · answered by Ya-sai 7 · 1⤊ 0⤋
Obviously, it is not "right" to market something as being somehow healthy or healthier when in fact it is not.
If this weren't the case then there wouldn't be a class action suit against cigarette manufactures and there wouldn't be suits and actions against companies that advertise like that.
2006-09-26 07:42:05 · answer #2 · answered by timc_fla 5 · 0⤊ 0⤋
Of course it isn't right....but how often does that ever stop anyone??
2006-09-26 07:39:20 · answer #3 · answered by Anonymous · 1⤊ 0⤋
No, it is not good to do so.
2006-09-26 08:10:25 · answer #4 · answered by eudoxie k 1 · 0⤊ 0⤋