how does the market for super-luxury cars differ from the market for less expensive models?

Question

how the different between market for super -luxury cars and market for less expensive models

Answer 1

Luxury cars are aimed mainly for higher class society. They have the best possible features and also have the best possible price tags. The low-cost models are for middle class society.

Answer 2

It differs in a range of ways:
1. Product is different - sure they're cars, but the costs can vary enormously on finishes, trim, features such as DVDs, mag wheels, roof racks, ABS brakes, safety features; the additional stuff is more likely to be sold on the upper end cars.
2. Parts are generally more expensive for prestige brands, as there a fewer quantities of them in the market place.
3.Clientele - the super-luxury cars are almost always bought by high-income earners, who have high expectations on performance and service. Since Money is no object, the smaller details, like special car features, advertising/image and brands can influence the sale as much as the actual performance of the car.
4. Which leads to the branding itself - the 'exclusivity' of the brand can add thousands to the cost of the cars. The opposite is true for the less-expensive brands, where performance, running costs and included features (as opposed to expensive ad-ons) are more attractive.

Answer 3

The 'market,' in this context, refers to those who potentially will purchase. Ergo, the greatest, most obvious difference in the markets would be income.

Answer 4

selling points are almost opposite. one is value for the money, the other is money for the value.

Answer 5

they surely dont sell as many but they charge a lot more for them.