The term is well used in news channel. Every channel try to achieve higher trp rating. How is it calculated?
2006-09-23 14:11:19 · 5 answers · asked by Prosad 1 in News & Events ➔ Media & Journalism
Television Rating Points - TRP is the criterion that indicates the popularity of a channel or programme and this data is very useful for the advertisers
Presently, INTAM (Indian Television Audience Measurement) is the only electronic rating agency functioning in India. INTAM uses two methodologies for calculating TRP. First is frequency monitoring, in which 'people meters' are installed in sample homes and these electronic gadgets continuously record data about the channel watched by the family members. 'People meter' is a costly equipment, which is imported from abroad. It reads the frequencies of channels, which are later, decoded into the name of the channels and the agency prepares a national data on the basis of its sample homes readings. But there is a drawback in the technique, as cable operators frequently change the frequencies of the different channels before sending signals to the homes. It may be very misleading to read a channel according to a particular frequency even if the down linking frequency is same all over India.
Second technique is more reliable and relatively new to India. In picture matching technique people meter continuously records a small portion of the picture that is being watched on that particular television set. Along with this agency also records all the channels' data in the form of small picture portion. Data collected from the sample homes is later on matched with the main data bank to interpret the channel name. And this way national rating is produced.
2006-09-23 18:50:57 · answer #1 · answered by Anonymous · 13⤊ 1⤋
Trp Meaning
2016-12-24 14:57:32 · answer #2 · answered by mccuistion 4 · 0⤊ 0⤋
RE:
What is TRP? How is it calculated? Which site provide regular trp rating of news channels?
The term is well used in news channel. Every channel try to achieve higher trp rating. How is it calculated?
2015-08-02 00:32:16 · answer #3 · answered by Lorri 1 · 0⤊ 1⤋
What Is Trp
2016-09-29 04:03:19 · answer #4 · answered by ? 4 · 0⤊ 0⤋
For the best answers, search on this site https://shorturl.im/axHHR
Basic 3 causes are 1. Demand of the channel for viewer (to buy in d2h/package etc system) 2. Interest of the advertise agencies to pay money for their add 3. Publicity and marketing
2016-04-02 03:07:07 · answer #5 · answered by Anonymous · 0⤊ 1⤋
News Channel Trp Rating
2016-06-24 23:35:45 · answer #6 · answered by Anonymous · 0⤊ 0⤋
Information is very use full ,it should be shown with examples to understand with clarity
2014-05-30 14:58:21 · answer #7 · answered by seerat 1 · 0⤊ 0⤋
I was on YA for something or other, then this question was displayed on the sidebar...
2016-08-14 04:49:26 · answer #8 · answered by Anonymous · 0⤊ 0⤋
thanks for your answer................
2014-06-27 00:21:29 · answer #9 · answered by cybell 1 · 0⤊ 0⤋