buy homes for 550k, what message do I use? The target market is people who want to buy but cant because of the prices there.
2006-09-22 09:39:19 · 4 answers · asked by Anonymous in Business & Finance ➔ Renting & Real Estate
Marketing message in advertising
2006-09-22 10:14:17 · update #1
Benefits, benefits and benefits! What are the benefits to your proposition? Obviously your first USP (unique selling position) is the lower prices but it could also include a lower crime rate, less taxes, clean air, schools, etc.
You don't say what advertising medium you are using. If you are looking for a specific idea, maybe two pictures of the same house with a listing price tag of $1M in ABC town and the other with a $550K tag in your town and in bold letters something like "which can you afford pay?" or "drive a little and save a lot!" and so on...Whatever it is you want them to take some action. Include a free report, home warranty or gasoline card if they buy from you. In that price range, offering a car or big ticket item should be something to consider as well to get a full price offer. Especially, if the houses are staying on the market for any period. A 5% reduction in price on a $550K house is $27,500 plenty enough to cover the expense of a car. Something to get them to call or visit.
2006-09-22 12:38:35 · answer #1 · answered by Sam B 4 · 0⤊ 0⤋
Tell them that you are running a promotion where they can buy their house and pay it (and all their debt) off in 8-10 years without altering their current lifestyle (they will have to qualify for this - email me for details).
Anyone that owns a home and can qualify for a variable home equity loan, can not only pay their mortgage off faster, but also pay their outstanding debt off in 8-10 years. Their current lifestyle is not affected, they don't have to refi, and the program is not a bi-weekly.
This process offered by United First Financial (www.ustfinancial.com) is software driven, web based and guaranteed to work as long as you follow the system.
There is no out of pocket expense to participate. Email mma-program@cox.net for more info.
2006-09-22 17:36:00 · answer #2 · answered by rockin_in_vegas 1 · 0⤊ 0⤋
Its all about location the neighborhood in the south may be a bad one or horrible commute in rush hour traffic also do not use your profile picture on the advertisement
2006-09-23 07:42:16 · answer #3 · answered by kcbrown1979 3 · 0⤊ 0⤋
What do you mean by message?Where is message going?
2006-09-22 17:00:45 · answer #4 · answered by Anonymous · 0⤊ 0⤋