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A sporting-goods company is very similar to many other companies that need to find customers, market to customers to survive.

I'll name a few...

* Brand marketing-creating the brand of the company.
* Market research-finding the right customers, how many of them, how to reach them, "pain points" or what do customers need in a sporting goods product.
* Product marketing-what are the products we need to create or carry to be successful?
* Advertisers-how do we reach our customers...

Well, you asked for one, but I figured you may have wanted several. Good question, thanks for asking.

2006-09-22 10:36:07 · answer #1 · answered by Kevin A 2 · 0 0

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