2006-09-21 23:54:46 · 2 answers · asked by ririts 2 in Education & Reference ➔ Homework Help
The terms here refer to the supply chain that business uses to create and sell their products.
Vertical mergers mean that the company is purchasing another company that is up and down the supply chain from them - for example, if Nike bought the XYZ Shoelace company that makes shoelaces for Nike.
Horizontal mergers mean that the two merging companies make the same product in the same industry - i.e. if Nike bought Reebok.
I've never heard of a lateral merger, although it sounds like a synonym of Horizontal merger.
2006-09-22 00:52:08 · answer #1 · answered by ³√carthagebrujah 6 · 0⤊ 0⤋
a vertical merger is something that companies use to save money and time so they don't have to buy a companies goods for a long period of time. pepsi owns taco bell and taco bell owns purina
2006-09-22 00:00:57 · answer #2 · answered by princess_lew86 2 · 0⤊ 0⤋