I am running small bookshop. I am looking for my customers. how can i get them to come to my shop?
2006-09-21 19:23:11 · 6 answers · asked by balasubramanian 1 in Business & Finance ➔ Small Business
Continuous promotion works for Borders Bookstore.
Each time you buy something from Borders, they give you a coupon (as part of the receipt) for something else two weeks from now. So customers will tend to come back in 2-3 weeks time.
2006-09-21 19:32:09 · answer #1 · answered by JQT 6 · 0⤊ 0⤋
You said it is a small bookshop, so I am assuming a small marketing budget. As long as your shop has an atmosphere people enjoy and the products/services they want then your challenge is to get them in the door. Here are a few ideas: Partner up with a local coffee shop and put fliers or frequent buyer punchcards in each others shop. Set up a kids story time and give out the info to local pre-schools, post on supermarket bulletin boards etc. (kids have parents that spend money). Contact an up and coming author that is local and do a reading/ book signing. Hope this helps, and remember that if you make this effort to attract them, put even more effort in being ready to provide an unforgettable experience for them once they get there.
2006-09-21 19:32:12 · answer #2 · answered by Jordan A 1 · 0⤊ 0⤋
Here are a couple of articles you should read.
Marketing on a budget:
http://www.home-business-expo.com/972006_AffordableMarketing.asp
Branding your company name:
http://www.home-business-expo.com/wiki/OnlineBranding.asp
I also recommend trying the following ideas:
1. Host a bookclub once a month, offer coffee, tea, snacks (u can promote this through a flyer campaign)
2. Start an email newsletter that advertises promotions and events (you'll have to get creative to build this subscriber list)
3. Team up with local schools, churches or businesses and host open houses monthly. Make them a fun community event where people can come to meet new people.
2006-09-22 04:47:05 · answer #3 · answered by SAM 2 · 0⤊ 0⤋
Use constant contact,
I have a Real Estate firm, and this is a great marketing tool to attract clients, especially for starting a business in your area.
They will provide a list of people in your area based on this type of interest and the first 30 days are free. You can target those clients, invite them visit your store.
You can design your own templets and create a marketing account.
Follow the link:
http://www.constantcontact.com/index.jsp
2006-09-21 19:34:04 · answer #4 · answered by You are loved 5 · 0⤊ 0⤋
Free coffee and advertising. Try to target a specific group.
2006-09-21 19:26:32 · answer #5 · answered by Anonymous · 0⤊ 0⤋
offer something unique and once they are in floor them with ur service, cos a good service will ensure that the customer returns.
2006-09-21 19:25:47 · answer #6 · answered by big b 5 · 0⤊ 0⤋