How do I get my DVD into retail?

Question

I have a successful series of DVDs that I sell on my site and on Amazon. However, I'm wondering how I get them into retail outlets, like FYE, Tower Records, Coconuts, Suncoast, etc..
How can a small company of 1 employee, myself, with no advertising budget, get my hit DVDs into real retail? Thanks.

Answer 1

You have to visit these retail outlets yourself. Contact their head office and make an appointment with the buyers in the company. Be willing to leave samples of your products. Re-invest your first sale's money into advertising. Word of mouth is still the best advertising medium. Good customer care is the secret.