2006-09-20 09:50:40 · 3 answers · asked by Anonymous in Social Science ➔ Other - Social Science
Evidently early on a batch of Ivory Soap was produced that had more air whipped into it than previously since it was beaten "too long." All the extra air caused it to float. The company made this "mistake" part of its normal process and marketing.
2006-09-20 09:58:59 · answer #1 · answered by Anonymous · 0⤊ 0⤋
The story goes that there was a batch of Ivory Soap that got mixed for too long, and when you mix something for a longer period of time, more air gets into the mix. They sent out the shipment and kept getting letters thanking them for making a soap that floats. (As the standard way of bathing was in a bathtub, and lost soap was a common problem.)
2006-09-20 09:57:57 · answer #2 · answered by Chris 3 · 0⤊ 0⤋
It is "whipped". Basically, it's full of air.
2006-09-20 09:58:08 · answer #3 · answered by redneckgardendiva 4 · 0⤊ 0⤋