What is sponsorship, why is it so important? discuss the range and scope of sports sponsorship in South Africa

Answer 1

Sponsor, noun

1) One that finances a project or an event carried out by another person or group, especially a business enterprise that pays for radio or television programming in return for advertising time.

Basically, it's like this: You put (advertise) our logo on the front of your jersey, in your stadium, on your website, etc, and we'll give you lots of money. It's mainly just a way to gain financing for the club, I suppose.

Answer 2

Well I agree with every other poster above - sponsorhip is the main financial income, and this seems an homework ;-)
Sorry, my h.w. today is 'How make more money', so I've little place here... anyway
1. check the link for more info about FIFA reports on 2010 candidates.
2. SA budget (full on page 64+) for 'Investment in infrastructure: buildings, renovating stadiums, training facilities' --
112 million $ ????
amazing - please note this is the official stadiums list: (link2)
Bloemfontein Free State Stadium (to be upgraded) 40,000
Cape Town African Renaissance Stadium (to be built) 68,000
Durban King's Park Stadium (to be rebuilt) 60,000
Johannesburg Soccer City (to be upgraded) 94,700
Johannesburg Ellis Park Stadium (to be upgraded) 60,000
Nelspruit Mbombela Stadium (to be built) 40,000
Polokwane Peter Mokaba Stadium (to be upgraded) 45,000
Port Elizabeth Nelson Mandela Bay Stadium (to be built) 50,000
Pretoria Loftus Versfeld Stadium 50,000
Rustenburg Royal Bafokeng Stadium 40,000
It's easy to understand how workers and raw materials are cheaper in SA than in Europe, but it's hard to believe they could
* build 3 stadiums 68 + 40 + 50k seats
* rebuild (more expensive than build) 1 st 60k seats
* upgrade other 4 st, 1 of them with 100k seats
* prepare athelete buildings and training camps
with 112 mill $ only...
3. next, general expenses - organization, administration, security, technological innovation and so on...
a more likely 364 million $ for a total 475 mill$
4. Incomes are rated from FIFA only as TICKET sales (467) and LOCAL sponsorships (73), total income 541 million $
5. This means SA in expecting to earn a sure 66 million $ from WC 'pure management', not involving the HUGE turistic income and the next benefits in turism seasons...
6. Ok, WC is a great business, usually Euro countries gain an 1%+ in their ANNUAL income when hosting WC - an amazing amount, which could be more higher in a developing African country as SA.
7. So, why be concerned in sponsorship income? Easy, because you need to SPEND before you EARN. Investing 475 mill $ before 2010 WC is starting is an uneasy task for SA, they are at 63 place in world GDP rankings (link3) with 5.106 $ per capita. Having 44 millions inhabitants, their economy is rated at 28th place, with a total GDP 240,000 million $, so their WC expenses (largely underrated in my opinion) are 0,25% of their annual income...
Well chosen early sponsorships - since today - are the better way to cover such an hard task...

Answer 3

sponsership is basically a company or buisness marketing the team or product. (this case wc in south africa)....these buisnesses get money to promote and do commercials and any way to advertise the world cup. sometimes they may even do it for free...because later they get payed by lets say buying a wc2010 t-shirt...

it is important because the world cup brings buisness and profits from all over the world. it needs the customers attention to get people to the wc. south africa has its own sponserships...don't know wat its country has, but either way a big company like puma or nike or any tv station may do commericials or sell product for the wc.

Answer 4

SOUNDS LIKE A HOMEWORK ASSIGNMENT TO ME