What's the name of the political technique that shifts attitudes in small steps to redefine the center?

Question

Do social scientists have a formal name for the political technique in which a partisan agent attempts to redefine or shift what is commonly believed to be the center of an issue-axis in a series of barely perceptible steps? For example, one group succeeded in engendering small incremental shifts in public attitude to normalize the idea of school vouchers in a community where previously vouchers had been viewed as an extreme option. Lay terms that come to mind include "framing the discussion" and "redefining the center". I am looking for the scientific term.

Answer 1

I do not believe there is a scientific term beyond "reframing." That was the term used in my classes.

Poli Sci doesn't use alot of overworked scientific language beyond what it steals from psych, soci, anthro, etc.

Answer 2

You used the word - "incrementalism." Hoever, I don't think it's the job of politicians to "shift attitudes." That's scary, like a totalitarian state. Politcians jobs are to keep the streets safe, and make sure the garbage gets picked up.

Luv Jack