How well does Google adsense pay?

Question

How well does it pay? how many visitors would you have to have a month to get a decent retuirn from it?

Answer 1

It pays well compared to its competitors. We earn 5-digits a month from them, and we've been with Adsense since June 2003 when the program was opened to the general public. Our click through rate is in double digits and our eCPM is 40x what the first answerer said -- some sites fit really well with the program compared to sites that get 1-2% CTR or $1-2 eCPM.

In terms of earning money on Adsense, your mileage varies. One website with the 10,000 uniques a day can earn $50 a month while another may earn $5,000. It is not easy to predict how much you will earn from Adsense. The only way you can learn about how your site will perform with Adsense is through trying it.

The amount you can earn will depend on the

1. Responsiveness of audience to the ads = A travel website that provides information on travel to Spain will attract visitors looking for ways to arrange their travel and spend money on their vacation to Spain. Your site provides the info, but the ads will provide hotels, travel agencies, tourist destinations, car rentals -- ads that are likely to get the attention of the users of your site. This is a site that will most likely do well with Adsense. However, if you are a gaming website where the main purpose of the user is to play games on your site, then Adsense will not perform as well.

2. Ad format = some types of ads do better than others depending on your content and layout. In our case, large rectangles in the middle of the content is the best, while leaderboards do not generate as much as income. Skys are the worst for us. Experiment and measure the results via channels and see which formats work best for you.

3. Ad placement - check Google's heat map as they have tested where the best placements are https://www.google.com/support/adsense/bin/answer.py?answer=17954&ctx=en:search&query=adsense+heat+map&topic=0&type=f

4. Ad colors - sometimes ads blended into the content works wonders, but sometimes ads that contrast your site colors work best

5. Number of ad units on a page = we are allowed maximum of 3 ads + 1 ad links + 1 search box on a page. Maximize the allowed number based on the resulting look of your page (you don't want an overkill of ads). Users going to your page and reading your content may ignore the banner or rectangle at the top of the page, but may click on the ad at the bottom of the article

6. Smartpricing - the big unknown in Adsense. No one knows how this actually works. But it can affect the pricing of the ads on your site. If the advertiser paid for $0.50/click - but your site is smartpriced - then the cost may be discounted lower (e.g. $0.25). So you may try to develop a site based on high paying keywords but if smartpricing gets to you, then you may not get as much per click as what you are expecting from your keywords.

Here is Google's explanation of smart pricing https://adwords.google.com/support/bin/answer.py?answer=9562&query=smart+pricing&topic=0&type=f

Google's smart pricing feature automatically adjusts the cost of a keyword-targeted content click based on its effectiveness compared to a search click. So if our data shows that a click from a content page is less likely to turn into actionable business results -- such as online sales, registrations, phone calls, or newsletter signups -- we reduce the price you pay for that click.

Experiment with the factors above (except smartpricing, which you can't control), and see which combination works best. Remember though that not all sites do well with Adsense - even if you get gazillions of traffic but your visitors are not interested in looking for ways to spend their money, they won't be interested in your ads and won't click.

Answer 2

Your AdSense payout depends simply on your niche, if the advertisers modify their content based ads, the way you build your site, the people you drive to your site, and traffic.

Some niches get higher pay than others. One factor is competition. The more competitive it is, the more Google AdWords bids there will be and the higher the bids are.

By default, these ads are distributed on other relatives sites through AdSense. However, the advertiser could disable their ads in AdSense if they don't see good results (too many clicks and not enough profit). Advertisers can also lower their bid amount on AdSense ads which lowers the income AdSense publishers make.

The way you build your site effects your income. There are a wide variety of ways to boost your income. Having your ads on the top fold and having them blend in with your site are the keys to getting a high click through rate. The more clicks, the more income you make.

Also, your audience does matter. Sites that have a highly technical audience or related to internet marketing have had lower click through rates because the awareness of the ads.

Without traffic, your sites won't make anything. Knowing the right niches, the right keywords, and how to market your sites are the keys to success. You can have an AdSense site that barely has anything on it and still make a lot of money if you have massive traffic pouring into it.

Answer 3

click thru rates are quite low about 2-3%. Pay per click can vary widely from $.1- $2.00 . You need to have something like over 300,000 to 1.5 million visitors per month.

Answer 4

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