This is probably best addressed to some branding/marketing person. But I am curious as to what people think of this phenomenon.
Even I haven't been able to come up with a satisfactory answer for the somewhat cryptic naming convention used for mobile phones.
2006-09-14 22:07:04 · 5 answers · asked by Pramod Biligiri 2 in Society & Culture ➔ Other - Society & Culture
Having been involved in some product naming exercises, here
is my personal theory (I work in Product Mgmt for an Internet company, so related field).
The advantages of having a number system are:
1) For a product line that is expected to keep on growing, having a number system is much more scalable so you can keep on adding new products without having to re-invent a name each time.
2) For a global company, its much easier to "translate" numbers then try to find a name that works in each of the XX markets you need to sell the product.
3) A number scheme like Nokia's or BMW or Mercedes (the 3-series, the 5-series) allow easy communication of the product positioning (3 is for economy, 5 is for luxury, etc.)
4) If you've ever been involved in a "naming" exercise at a huge corporation, you'll know how much of a pain it is. There are so many stakeholders, and EVERYONE has an opinion about a name. There is also a lot of risk involved in naming (Pinto is still synonymous with fatal auto mechanical failure) that might get associated negatively.
So these are the reasons (I think) are why some of these companies use numbers instead of names.
2006-09-15 04:59:56 · answer #1 · answered by Yumes 3 · 1⤊ 0⤋
Because mobile phone models are so many and its changes for improvement are very fastSo it is easier if put number on its model.Cars,bikes and wathches have no so many models and its changes usually only once a year.
2006-09-15 05:24:37 · answer #2 · answered by ? 7 · 0⤊ 0⤋
1xxx basic
2xxx basic expression
3xxx youth expression
4xxx not existing due to azian language
5xxx active
6xxx classic bussiness
7xxx fashion/experimental
8xxx design and premium
9xxx communicator series
N-series High-end Multimedia Smartphones
E-series High-end Business Smartphones
N-gage Gaming phones
Thats is what it means if you're talking about Nokia...Don't know about hwy they mean that!
2006-09-15 06:00:46 · answer #3 · answered by vaishaksuresh 2 · 4⤊ 0⤋
Good question!!U know it's better if phone models have names it's more cool!But some cars are somtimes numeric also!maybe ur idea will b realised somehow!
2006-09-15 05:11:47 · answer #4 · answered by purple_star 2 · 0⤊ 2⤋
You can understand numbers better than names,thats the technic.
2006-09-15 05:11:29 · answer #5 · answered by SKG R 6 · 0⤊ 3⤋