what's the market size of Hubba Bubba?

Question

company profile

Answer 1

There is no way anyone here can tell you the market size of Hubba Bubba!

Why? simple, because market size studies, also referred to as retail & production audits are usually purchased by the producers of gum. Retail audits are very expensive, do not expect that such firgures will be available on the web or with anyone.

As for information regarding the company, pasted below along with the source;

Hubba Bubba is a brand of very soft bubble gum originally produced by Wm. Wrigley Jr. Company in the U.S. in 1979 but more recently produced in countries around the world. The main gimmick used to promote the gum is that Hubba Bubba is less sticky than other brands of bubble gum and so burst bubbles are easier to peel from your skin. The first portions of Hubba Bubba were produced in the traditional bubble gum flavour often referred to as Original, but different flavours of gum have been produced around the world. Many, but not all, of these flavours are based on fruit.

The earliest series of TV commercials for Hubba Bubba that aired in the United States were set in a Wild West town and featured a character known as the Gum Fighter, played by actor Don Collier. At the end of each commercial, the Gum Fighter declared, "Big bubbles, no troubles!" This was a reference to Hubba Bubba being less sticky than other brands. However, many believe that this hurt sales of Hubba Bubba, because bubble gum is supposed to be sticky.

The original bubble-gum flavour has been discontinued for many years in the United Kingdom, with only fruit based flavours available. In 2004, flavours available in the UK included strawberry, cola, orange and apple. At that time, flavours available in Croatia included lime, berry, cherry and generic fruit. Flavours available in Germany included cherry and cola. Flavours available in Canada included strawberry, grape, orange and blue raspberry. Other flavours seen over the years in various countries include lemon, cream soda, pineapple and watermelon.

At first, Hubba Bubba was only available in chunks, typically being sold in packets of five chunks, but packets of four chunks have been seen on sale in Croatia. More recently, it has been produced as shredded pieces of baseball, rolls of bubble gum tape, plastic jugs of crystals, boxes of tiny gumballs and stuffed with candy.

The Hubba Bubba brand was discontinued in the U.S. in the early 1990s, but was re-started in 2004, under the name of Hubba Bubba Max; chunks of this new gum are made from a combination of two flavours. However, Hubba Bubba continued for the Canadian market. In the US, commercials use the same stop-motion style used in the Chevron commercials and Chicken Run as the comericals are produced by Aardman animation. In Canada, commercials use cartoon characters named Hubba and Bubba

Answer 2

I can tell you that the US market for gum, mints, and breath fresheners is around $3Billion. There are research studies you cna purchase that would break that down for you. Detail as fine as individual brand sales you're probably not goin to find unless you know someone in the industry who buys IRI data.