Do think direct marketing can have a negative affect on the brand image of the company.
2006-09-08 01:13:42 · 4 answers · asked by Jack 1 in Business & Finance ➔ Other - Business & Finance
Not at all. Does Avon, Tupperware or Pampered Chef have a negative brand image? These are all direct marketed products.
It all depends on the product. I sell Frutaiga and I think, especially in the wellness industry direct marketing is the perfect vehicle. It gives the client one-on-one interaction, more information and better resources than simply picking it off the shelf.
Good luck if you decide to join a direct marketing company. Just do your homework first.
Lori
2006-09-08 03:06:33 · answer #1 · answered by schmoo6464 1 · 0⤊ 0⤋
Any kind of marketing that insults prospects, uses deception, or makes false promises can have a negative effect on the image of a company. It doesn't matter whether it is direct or indirect. Proper execution of marketing campaigns is crucial to their short term and long term impact.
2006-09-11 04:39:49 · answer #2 · answered by Mark it Zero Smokey 2 · 0⤊ 0⤋
its very good
2006-09-12 04:35:13 · answer #3 · answered by rajan naidu 7 · 0⤊ 0⤋
NO
2006-09-08 08:20:21 · answer #4 · answered by arman982 2 · 0⤊ 0⤋