how does one make a press release?

Question

we are wondering whats the best to issue a press release about something we are planning to do?

Answer 1

First, find magazines that cater to your market. Then call them and request a media kit, which will include a couple of issues, advertising information, circulation data, target reader, and some also include information on press releases as well, but don't worry if they don't. Review all the mags and pick out the ones that you feel are the best match for your idea. If the media kit does not have information on press releases call the publisher and request the information. Publishers have requirements for press releases, it is to your benefit to comply to these requirements.