eBay Inc. (NASDAQ: EBAY) manages an online auction and shopping website, where people buy and sell goods and services worldwide.
Contents [hide]
1 Origins and early history
2 Items and services
2.1 eBay Express
2.2 eBay Blogs and the eBay Community Wiki
3 Profit and transactions
4 Acquisitions & investments
5 Controversy
5.1 Fraud
5.2 Other controversial practices of users
5.3 Other eBay controversies
6 Prohibited items
7 Unusual sale items
8 See also
9 References
10 Further reading
11 External links
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Origins and early history
The online auction site was founded in San Jose on September 4, 1995 by computer programmer Pierre Omidyar as Auctionweb,[1] part of a larger personal site that included, among other things, Omidyar's own tongue-in-cheek tribute to the Ebola virus.
One of the early items sold on eBay was Omidyar's broken laser pointer for $13.83. Astonished, he contacted the winning bidder and asked if he understood that the laser pointer was broken. In his responding email, the buyer explained: "I'm a collector of broken laser pointers." The frequently repeated story that eBay was founded to help Omidyar's fiancée trade PEZ Candy dispensers was fabricated by a public relations manager in 1997 to interest the media. This was revealed in Adam Cohen's 2002 book[2] and confirmed by eBay.
Jeff Skoll was hired as the company's first president and full-time employee in 1996. In November 1996, eBay entered into its first third-party licensing deal, with a company called Electronic Travel Auction to use SmartMarket Technology to sell plane tickets and other travel products. The company officially changed its name to eBay in September 1997. Originally, the site belonged to Echo Bay Technology Group, Omidyar's consulting firm. Omidyar had tried to register the domain name EchoBay.com but found it already taken by the Echo Bay Mines, a gold mining company, so he shortened it to his second choice, eBay.com.
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Items and services
Millions of collectibles, appliances, computers, furniture, equipment, vehicles, and other miscellaneous items are listed, bought, and sold daily. In 2004, ebay launched its Business & Industrial category, breaking into the industrial surplus business. Some items are rare and valuable, while many others are dusty gizmos that would have been discarded if not for the thousands of eager bidders worldwide. Anything can be sold as long as it is not illegal or does not violate the eBay Prohibited and Restricted Items policy.[3] Services and intangibles can be sold too. It is fair to say that eBay has revolutionized the collectibles market by bringing together buyers and sellers internationally in a huge, never-ending yard sale and auction. Large international companies, such as IBM, sell their newest products and offer services on eBay using competitive auctions and fixed-priced storefronts. Regional searches of the database make shipping slightly faster and cheaper. Software developers can create applications that integrate with eBay through the eBay API by joining the eBay Developers Program.[4] As of June 2005, there were over 15,000 members in the eBay Developers Program, comprising a broad range of companies creating software applications to support eBay buyers and sellers as well as eBay Affiliates. Controversy has arisen over certain items put up for bid that can be considered as violating ethical standards. For instance, in late 1999 a man offered one of his kidneys for auction on eBay, attempting to profit from the potentially lucrative (and, in the United States, illegal) market for transplantable human organs. On other occasions, people and even entire towns have been listed, often as a joke. In general, the company removes auctions that violate its terms of service agreement within a short time after hearing of the auction from an outsider; the company's policy is to not pre-approve transactions. eBay is also an easy place for unscrupulous sellers to market counterfeit merchandise, which can be difficult for novice buyers to distinguish without careful study of the auction description. Another service is eBay drop off where stores allow the public to sell items on consignment while the business takes care of the details of the auction process.
eBay's Latin American partner is MercadoLibre.
eBay's main rivals are Amazon.com Marketplace, PriceGrabber.com Storefronts, Yahoo! Auctions and Overstock Auctions.
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eBay Express
In April of 2006, eBay opened its new eBay Express site, which is designed to work like a standard Internet shopping site to consumers with United States addresses.(ebay express) Selected eBay items are mirrored on eBay Express where buyers shop using a shopping cart to purchase from multiple sellers. The Germany version is currently live for select sellers and a UK version also in development.
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eBay Blogs and the eBay Community Wiki
In June of 2006, eBay added an eBay Community Wiki and eBay Blogs to its Community Content which also includes the Discussion Boards, Groups, Answer Center, Chat Rooms and Reviews & Guides.
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Profit and transactions
A screenshot of eBay's front page.eBay generates revenue from a number of fees. There are fees to list a product and fees when the product sells. The eBay fee system is quite complex, and in the US based ebay.com, takes $0.20 to $80 per listing and 2-8% of the final price (as of 2006). The Swiss based ebay.co.uk(ebay.co.uk offices) takes from GBP £0.15 to a maximum rate of GBP £3 per 100 for an ordinary listing and from 0.75% to 5.25% of the final price. In addition, eBay now owns the PayPal payment system which has fees of its own.
Under current U.S. law, a state cannot require sellers located outside the state to collect a sales tax, making deals more attractive to buyers.
The company's current business strategy includes increasing revenue by increasing international trade within the eBay system. eBay has already expanded to almost two dozen countries including China and India. The only places where expansion failed was Japan and Hong Kong where Yahoo! had a head start.
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Acquisitions & investments
In May, 1999, eBay acquired the online payment service Billpoint, which it shut down after acquiring PayPal.
In 1999, eBay acquired the auction house Butterfield & Butterfield, which it sold in 2002 to Bonhams.
In 1999, eBay acquired the auction house Alando for $43 million, which changed then to eBay Germany.
In June, 2000, eBay acquired Half.com for $318 million, which was later integrated with the eBay Marketplace.
In August, 2001, eBay acquired Mercado Libre, Lokau and iBazar, Latin American auction sites.
In July, 2002, eBay acquired PayPal, for $1.5 billion in stock.
On January 31, 2003, eBay acquired CARad.com, an auction management service for car dealers.
On July 11, 2003 eBay Inc. acquired EachNet, a leading ecommerce company in China, paying approximately $150 million in cash.
On June 22, 2004, eBay acquired all outstanding shares of Baazee.com, an Indian auction site for approximately US $50 million in cash, plus acquisition costs.
On August 13, 2004, eBay took a 25% stake in Craigslist by buying out an existing shareholder who was once a Craigslist employee.
In September 2004, eBay moved forward on its acquisition of Korean rival Internet Auction Co. (IAC), buying nearly 3 million shares of the Korean online trading company for 125,000 Korean won (about US$109) per share.
In November 2004, eBay acquired Marktplaats.nl for €225 million. This was a Dutch competitor which had an 80% market share in the Netherlands, by concentrating more on small ads than actual auctions.
On December 16, 2004, eBay acquired Rent.com for $415 million in cash (original deal was for $385 million of the amount in eBay stock plus $30 million in cash).
In May 2005, eBay acquired Gumtree, a network of UK local city classifieds sites.
On May 18, 2005, eBay acquired the Spanish classifieds site Loquo.
In June 2005, eBay acquired Shopping.com, an online comparison site for $635 million.
At the end of June 2005, eBay acquired the German language classifieds site Opus Forum.
In September 2005, eBay bought Skype, a VoIP company, for $2.6 billion in stock and cash.
In April 2006, eBay invested $2 million in the Meetup social networking site.[5]
In April 2006, eBay acquired Tradera.com, Sweden's leading online auction-style marketplace for $48 Million.
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Controversy
eBay has its share of controversy, ranging from its privacy policy (eBay typically turns over user information to law enforcement without a subpoena) to well-publicized seller fraud. eBay claims that their data show that less than .01% of all transactions result in a confirmed case of fraud.
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Fraud
The major fraud prevention mechanism for eBay users is its feedback system. After every transaction both the buyer and seller have the option of rating each other. They can give a "positive", "negative", or "neutral" rating and leave a short comment. So if a buyer has problems, he can rate the seller "negative" and leave a comment such as "never received product". Learning the system and examining a seller's feedback history is a buyer's best protection.
The feedback system can protect sellers as well as buyers; a seller can prevent or reject a bid from a potential buyer if the buyer's feedback rating isn't to the seller's liking.
Weaknesses of the feedback system include:
Small and large transactions carry the same weight in the feedback summary.
A user may be reluctant to leave honest feedback out of fear of negative retaliatory feedback (including "negative" in retaliation for "neutral").
The receiver of a negative feedback is allotted only 80 characters to type a response in their defense, making a thorough rebuttal extremely difficult to write.
eBay's policies make it nearly impossible to remove unfair or retaliatory feedback.
When a user feels that a seller or buyer has been dishonest, a dispute can be filed with eBay. An eBay account (whether seller, buyer or both) may be canceled if there are too many complaints against the account holder. Of course, all laws still apply and legal action may also be possible.
Many complaints have been made about eBay's system of dealing with fraud, leading to it being featured on the British consumer rights television program Watchdog. It is also regularly featured in The Daily Mirror's Consumer Awareness page. The claims generally are that eBay fails to respond when a claim is made to eBay.
Frauds that can be committed by sellers include:
Receiving payment and not shipping merchandise
Shipping items other than those described
Shipping faulty merchandise
Counterfeit or bootleg merchandise
Selling stolen goods
Inflating total bid amounts by bidding on their own auction with a "shill" account, either the seller under an alternate account, another person in collusion with the seller or through the XXLsell service. Shill bidding, including using XXLsell[6], is strictly prohibited by eBay.
Frauds committed by buyers include:
PayPal fraud: Filing a shipping claim for damaged merchandise and collecting the money from the shipping company, filing a claim with PayPal for damaged merchandise, and then refusing to return goods. Buyer then has free goods and has income equal to the amount he spent on the item. The buyer may then also call his credit card and perform a chargeback.
Credit card fraud, in the form of both stolen credit cards and fraudulent chargebacks.
Receiving merchandise and claiming otherwise
Returning items other than received
Fake payment fraud: After winning an item, the buyer sends a fake payment service email which states that the buyer has sent the payment. The seller ships the item and then realizes that the email was fake. The seller has very limited options in getting his item back.
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Other controversial practices of users
Auction sniping, more commonly known as "bid sniping" or simply "sniping", is placing a bid during the last few seconds of an auction so that no time remains for other users to counterbid. This practice is allowed on eBay. Many other auction sites, such as Yahoo! and Overstock Auctions, offer an option which extends the auction by some minutes when a last-minute bid is placed, in order to prevent sniping. eBay's "proxy bidding" feature allows the buyer to specify the maximum they are willing to pay for an item regardless of "snipes".[7] Economic analysis of "sniping" (Alvin E. Roth and Axel Ockenfels (2000)) [8] suggests that it is a rational gain-maximizing (i.e., price-minimizing) strategy for bidders in auctions which fulfill two criteria: 1) the end time is rigidly fixed (such as those on eBay), and 2) it is possible to gain additional information about the "true" value of the item by inspecting previous bids. For example, a novice antiques buyer may prefer to bid in auctions which have bids placed by more experienced antiques buyers, on the grounds that the items which the experienced buyers are interested in are more likely to be valuable. In this case, more informed buyers may delay bidding until the last minutes of the auction to avoid creating competition for their bids.
Some users try to sell something which, at first glance, appears to be an expensive item at a low starting price and then state in the description that they are paying for an item which is not the one implied (for example, the auction may display a game console box, leading bidders to believe the auction is for a game console, but say in the description that the box is empty). This is not allowed by eBay, but is difficult to enforce once the sale has closed.
A variation of the above is the sale of wholesale lists. The listing will show a picture of an expensive item, but state in the title and/or description that the item being bid upon is a wholesale list. These lists are only permitted in the appropriate "Everything Else, Information Products, Wholesale Lists" category. Wholesale lists offered in other categories will be ended if reported to eBay.
Another variation is where an expensive item is sold for for a low price but with very high shipping cost.
Conversely, sometimes very cheap items, like envelopes, are sold for high prices because they come with free airline vouchers or concert tickets, in order not to violate the terms on these items. In similar fashion, some listed items are unauthorized or bootleg recordings (such as The Grey Album) in violation of eBay policy, but escape removal from the site by listing the item as a "CD insert" or "cover artwork" with an included CD as a "bonus" for bidding. Listings with titles using Leet-speak (such as "B00tleg") also aim to similarly subvert eBay policy.
Sellers of inexpensive items may benefit from inflating the shipping cost while lowering the starting price for their auctions (Tanjim Hossain and John Morgan (2006) [9] because some buyers overlook the shipping cost when calculating the amount they are willing to spend. In the extreme case, some users sell items for extremely low prices (usually using the Buy It Now feature) and then make up for it by substantially overcharging on shipping. Since eBay charges their fees based on final sales price without including shipping, this allows sellers to reduce the amount they pay eBay in fees (and also allows buyers to reduce or avoid import fees and sales taxes). This is called "fee avoidance", and is prohibited by eBay policy,[10] as are excessive shipping and handling charges.[11] A danger to the buyer in such cases is that in the event of defective merchandise, the seller may claim to have met his refund obligations by returning only the minimal purchase price. Another disadvantage of inflated shipping prices is that it is more cumbersome for the user to find a cheapest item, since ebay has no function for ranking in total price.
Spam. Some sellers list large quantities of (normally low quality) items in the wrong category in the hope of gaining wider exposure. For example, a buyer searching for a mobile phone in the "mobile phones" section will find that it is swamped with offers for mobile phone accessories, even though they belong in the "mobile phone accessories" section. This can make it more difficult to find genuine offers of mobile phones. Another spamming practice is the inclusion of incorrect phrases in the item title (usually the names of similar higher quality products) to lure buyers who type in those search phrases.
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Other eBay controversies
Other notable controversies involving eBay include:
On 28 May 2003 a US District Court federal jury found eBay guilty of willful patent infringement and ordered the company to pay US$35 million in damages. The jury found for plaintiff MercExchange, which had accused eBay in 2001 of infringing on three patents (two of which are used in eBay's "Buy It Now" feature for fixed-price sales). The decision was appealed to the US Court of Appeals for the Federal Circuit (CAFC). The CAFC not only affirmed the judgment of willful infringement, but they also reversed the lower court and granted a permanent injunction. eBay appealed to the grant of the permanent injunction to the US Supreme Court. On May 15, 2006 the U.S. Supreme Court unanimously reversed the CAFC's grant of an injunction and sent the case back to the district court for further consideration (see EBay v. MercExchange [12]) This case has been particularly controversial since the patents involved are considered to be business method patents. (see also software patent debate)
On 28 July 2003 eBay and its subsidiary PayPal agreed to pay a $10 million fine to settle allegations that they aided illegal offshore and online gambling. According to the settlement, PayPal between mid-2000 and November 2002 transmitted money in violation of various US federal and state online gambling laws. It was stated in eBay's announcement to acquire PayPal in early July that PayPal would begin the process of exiting this market, and was already doing so when the ruling occurred. These offenses occurred prior to eBay's purchase of PayPal.
On June 2004 the jeweler Tiffany & Co. sued eBay claiming that eBay profits from the sale of counterfeit Tiffany products.[13] As of July 2006, a trial date has still not been set.[14]
On 17 December 2004 Avnish Bajaj, CEO of eBay's Indian subsidiary Baazee.com, was arrested after a video clip showing oral sex between two Indian students was sold online. The company denied knowing the content of what they were selling (because it is a venue, not a retailer) and removed the offensive material as soon as they became aware of it. The Indian government attempted to make the case that Bajaj broke a law under India's IT Act, that forbids "publishing, transmitting or causing to publish" obscene material, even though the actual material was never published on Baazee's servers. eBay strongly supported Baazee.
On 14 June 2005 eBay removed auction listings for originally free tickets to the Live 8 charity auction amid hundreds of complaints about such auctions. Following a statement from Bob Geldof that declared eBay a "cyber pimp", many of these auctions were bombarded with fake bids. Normally, selling of charity tickets is legal under UK law.
In 2005, the Australian NRL tried unsuccessfully to persuade eBay to prevent touts (scalpers) from selling grand final tickets online.
eBay's VeRo program, through which copyright and trademark owners can quickly protect their rights, has been abused by some manufacturers seeking to prevent all sales whatsoever of their products on eBay.
eBay restricts online payment systems to ones not available in all countries.[15]
Some argue that eBay has engaged in monopolistic activities through Billpoint and then PayPal.[citation needed] The US based eBay.com discourages sellers from accepting the services of independent money-wiring companies such as Western Union and MoneyGram - while they may accept payment from said companies, they may not advertise it as a payment option. The US based ebay.com prohibits cash payments by post, but in certain other countries allow cash and money-wiring companies.(Ebay singapore payment methods allowed) (Ebay UK) Ebay states that it prohibits certain forms of payment in order to reduce fraud. They allow competing electronic money transfer services, such as Moneybookers.[15]
eBay also prevents auction users from using Google's competing payment service Google Checkout [1]
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Prohibited items
eBay in its earliest days was essentially unregulated. But as eBay grew, it found it necessary to restrict or forbid auctions for various items. Note that some of restrictions relate to eBay.com (the US site), while other restrictions apply to specific European sites (such as Nazi paraphernalia). Regional laws and regulations may apply to the seller or the buyer. Among the hundred or so banned or restricted categories:
Tobacco (tobacco-related items and collectibles are allowed) [2]
Alcohol (alcohol-related collectibles, including sealed containers, as well as wine sales by licensed sellers are allowed) [3]
Nazi paraphernalia [4]
Bootleg recordings [5]
Firearms and ammunition [6]
Used underwear and dirty used clothing [7]
Teachers editions of textbooks including homeschool teachers editions. [8] [9]
Human parts and remains [10]
Certain copyrighted works or trademarked items. [11]
Many other items are either wholly prohibited or restricted in some manner. [12]
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Unusual sale items
In June 2005, the wife of Tim Shaw, a British radio DJ on Kerrang! 105.2 sold Tim's Lotus sports car with a Buy It Now price of 50p. This was after Tim's wife heard him flirting with model Jodie Marsh on air. The car was sold within 5 minutes.[16]
In May 2005, a Volkswagen Golf that had previously been registered to Cardinal Josef Ratzinger (who had been elected Pope Benedict XVI) was sold on eBay's German site for €188,938.88. The winning bid was made by the GoldenPalace.com online casino, known for their outrageous eBay purchases.[17]
In September 2004, the owner of MagicGoat.com sold the contents of his trash can to a middle school language arts teacher, who had her students write essays about the trash.[18]
The owner of ********.com sold advertising space comprising a single pixel on its homepage for 21 days for $100.[19]
Water that was said to have been left in a cup Elvis Presley once drank from was sold for $455. The few tablespoons came from a plastic cup Presley sipped at a concert in North Carolina in 1977. [13]
A Coventry University student got £1.20p for a single cornflake. [14]
A European buyer sold a Vauxhall VX220 that was said to be baptized. [15]
In 2001, John Freyer catalogued and sold nearly everything that he owned, from his kitchen cutlery to his personal hygiene products, his Star Wars sheets and finally even the domain name Allmylifeforsale.com itself. He then visited many of the places where his items had been sold. [16]
A 1980s cartoon character, SuperTed, had his magic words listed. [17]
In 2006 Jeremy from the internet show Pure Pwnage sold some of his hair for $4,200. [18]
A man from Brisbane, Australia attempted to sell New Zealand at a starting price of $.01AUD. The price had risen to $3,000 before eBay closed the auction. [19]
One of the tunnel boring machines involved in the construction of the Channel Tunnel was auctioned on eBay in 2004.[20]
A man from Arizona somehow managed to sell an air guitar off eBay for $5.50 [20].
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See also
Online auction business model
Electronic commerce
Shopping mall
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References
^ misc.forsale.non-computer post about Auctionweb
^ Cohen, Adam. The Perfect Store. ISBN 0316164933.
^ Prohibited and Restricted Items - Overview. eBay. Retrieved on 2006-06-28.
^ eBay Developers Program. eBay. Retrieved on 2006-06-28.
^ Ebay ventures into social networking. blogspot.com. Retrieved on 2006-06-17.
^ Company Offers Illegal eBay
hope this helps
2006-09-07 16:21:44
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answer #8
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answered by Anonymous
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