If I had a companey and i wanted to advertise it so I put it on a search engine on the internet such as google or yahoo how do i get my website to be number one on the search results? Is it by the amount of money paid, how big the website is or maybe its the amount of people that visit the website? If you have any idea please let me know!
2006-09-06 11:47:25 · 2 answers · asked by tweetstuff27 1 in Business & Finance ➔ Advertising & Marketing
It's not the amount of money you pay (with Google their paid advertising is on the top and side while their organic search results are in the middle) but ranking well according to the factors used by the SEs. There is what you call paid (Adwords, various Yahoo search marketing paid programs) listings and organic listings. Paid ads depend on how much you pay (with Google's Adwords, the number of clicks your ad gets is also a factor), but organic is much harder.
Ranking high in the search engines is a tough ballgame mainly because search engines never reveal how they rank sites. All you have to do is to continuously follow every hiccup of SEs and try to adjust whatever factor.
Search engines look at the following factors in ranking websites, though in varying degrees of importance:
- Age = an older site stand a higher chance of getting better rankings than newer sites because they are more established (especially if considered an authority in the field) and a lot more incoming links
- Quality and Uniqueness of the Content = sites rank well if they have content that users consider relevant and original, not rehashed or using content used by hundred other websites (e.g. articles in article submission directories)
- Keyword density = number of times the keyword appears on the site. This also includes having the keywords in important places such as the title, metatags, even H1s and H2s
- How it fares in the results = when it comes up in the search engines, are people clicking on it or not. If not, search engines consider the site to be not relevant to the keyword. Also, how long does the user stay on the site; if they hit the back button immediately, then the site may not be relevant to the search term
- Site structure = on-page factors to sitemaps
- Backlinks = who are linking to the site and what are their quality (the more authoritative the site linking to your site, the better).
If you are going to read only one piece on search engine optimization, I suggest you read Brett Tabke of WebmasterWorld.com's "Successful Site in 12 Months with Google Alone: 26 steps to 15k a day." http://www.webmasterworld.com/forum3/2010.htm
WebmasterWorld.com http://www.webmasterworld.com has different sections that cover various aspects of search engine optimization, and each section is participated in by respected webmasters and even search engine employees (e.g. there's a GoogleGuy that responds to Google topics)
Other resources that can help you get top ranking in the search engines are:
Google Press Releases http://googlepress.blogspot.com/
Matt Cutts Blog http://www.mattcutts.com/blog/ (Matt is a Google software engineer)
Digitalpoint Yahoo Forums http://forums.digitalpoint.com/forumdisplay.php?f=6
SearchEngineWatch's MSN Forums http://forums.searchenginewatch.com/forumdisplay.php?f=8
As for tools to help you get top rankings in the search engine, here are some of the best in the field today
Total Optimizer Pro http://www.totaloptimizer.com/
Keyword density tool http://googlerankings.com/ultimate_seo_tool.php
Google Sitemaps (to help Google index your pages faster) https://www.google.com/webmasters/sitemaps/siteoverview?hl=en
SEO Book - lots of free great SEO tools http://tools.seobook.com/
2006-09-06 11:52:29 · answer #1 · answered by imisidro 7 · 13⤊ 0⤋
Here is a greta resource for you. The blog has some great ips, for free!
http://www.seo-web-consulting.com/
2006-09-06 22:19:09 · answer #2 · answered by TradeConsult 4 · 0⤊ 0⤋