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7 answers

Yahoo has been in there since 1996, and engaged with Softbank to find new market opportunities early. Here's an old article that explains a lot of the early moves that they made to create this gap:

http://www.businessweek.com/magazine/content/02_23/b3786128.htm

They blew out Ebay in auctions, and by being there first they have created competitive barriers and a loyal customer base so that MySpace and Google are having a difficult time penetrating the market with only community and search capabilities (respectively).

Hope this helps!

2006-09-06 23:05:11 · answer #1 · answered by Shofix 4 · 0 0

One reason is it is popular to check up to date news sometimes while Japanese people are using Internet. It is nice to return yahoo.co.jp to check whether some important news or topics has been posted or not. google is only search engine and boring.

Another reason is many people in Japan use Yahoo! BB ( Broadband) service for their Internet, and therefore, also set Yahoo BB http://bb.yahoo.co.jp/ as their home page.

2006-09-06 05:30:28 · answer #2 · answered by Anonymous · 0 0

Cos they didn't have Google at all until recently -everything is filtered and monitored by the government so that the people don't get influenced by outside forces they don't agree with. Google have just launched a Chinese version which blocks nearly everything you try to look at.

2006-09-06 03:34:40 · answer #3 · answered by J C 3 · 0 0

googles got two tongue twisting letters for japanese, g and l! In my opinion I think Yahoo's better anyway.

2006-09-06 03:33:14 · answer #4 · answered by Anonymous · 1 0

Maybe because they do a Japanese Page and google don't.

2006-09-06 03:31:19 · answer #5 · answered by Anonymous · 0 0

They started earlier so have a bigger people base.

2006-09-10 03:31:21 · answer #6 · answered by brogdenuk 7 · 0 0

the Japanese can't say Google

2006-09-06 03:28:45 · answer #7 · answered by EZ 3 · 0 1

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