What do you think about loyalty cards?

Answer 1

Loyalty Card have thier advantages and disadvantages both for the consumer and the company issuing it.
you could get details on some of the common issues http://www.loyaltycard.in

Answer 2

In my opinion, the greatest benefit to loyalty cards is being able to track customer purchases. Knowing what they buy, when they buy and how often they buy is priceless. That is, if the company is equipped to analyze the data and react accordingly. Though I don't think the loyalty card actually inspires loyalty. If I need to stop for cat litter I will stop at the nearest store, not necessarily at PetSmart even though I have a loyalty card with them. Borders has a really good loyalty card program, you should check it out. I have found the benefits to be generous and worth the time it took for me to give them my email address. The company I used to work for wanted to do a paid loyalty card program which I though was a horrible idea. It's one thing to pay for a membership to a place like Costco or Sam's Club where the savings are so tremendous the membership typically pays for itself in one visit. But at a typical store, there's no way I would pay to save say %10 on the rest of my purchases.

Answer 3

Remember, Loyalty cards are designed to enhance brand loyalty by cultivating an ongoing relationship between a marketer and his customer. If it's a successful loyalty programs it will encourage the consumer to buy frequently, to increase the amount spent each time, and to concentrate all or most of their related purchases on that brand.

Most loyalty programs offer perks for membership in a club or program and reward purchases. Rewards may be based on the dollar value of purchases made or on the frequency of purchases. The most well-known loyalty programs are airline frequent-flyer programs that offer discounts against future travel called award miles.

You can't go into a large supermarket without participating in some loyalty program these days. Most large supermarket chains now have frequent-buyer clubs that offer no-coupon discounts as well as newsletters and affiliate discounts.

The Bottom line is this: Companies use them for Market Research and we use them for discounts.

Answer 4

I agree with Jane W. They have their place, it depends what you want to get from them (as the retailer or consumer). And I agree that few actually inspire loyalty. Those that do inspire loyalty may do so at such a cost that you should figure out if you want to pay such a price for their loyalty. Ann Taylor Loft sends my wife 20% off- or greater- cards every x months. She uses them, but now just waits for the cards to show up to go shopping there- and she probably would shop there anyway (but who can say for sure).

Answer 5

I use one for all of my traveling (hotels, planes, etc.) I hate the ones for grocery stores, but as long as they make the small ones that fit on my keychains I'll use them.