what is Public relations team, how does it function?

Question

I have started working as a PR manager one year ago in a local NGO, nothing professional, now we have grown and i need to employ more people in my team, so i would like if anyone can give an advice, or a web site where i can get some additionall information about obligations of one PR team, i know a lot about the topic of PR management, being one... but i dont know nothing about making my own PR team... how many people, their obligations, exact jobs... THANKS 2 EVERYBODY WHO CAN HELP OUT.... young pr manager :)

Answer 1

I work out of a public affairs office in the Army reserves, and was serving in that capacity when I was deployed to Iraq in '03-'04 for the start of this continuing war.
With that said, PR/PA is essentially the same.

Our purpose is to get the CORRECT information out in a timely manner, and to ensure that classified information is not inadvertantly revealed. If the media needs an "expert" in a given field, then they go through the PR office so that they can find the right person and schedule interviews, tours etc.
We also conduct interviews and release our own stories for public dissimination.
It is often the responsibility of the PR manager to field questions from the media concerning disasters or major news events so that those involved with the mission can continue with it. You basically become the subject matter expert.
One key point- This is serious. There is NO SUCH THING AS "OFF THE RECORD." That's good for movies and TV- Not good for your career.
I worked at the "press desk" in Baghdad where I edited stories for release and answered media questions.
We also had an "Operations desk" that handled transportation, interview scheduling and was responsible for setting up the briefing room from where top officials could speak to the media. (The room where top generals and dignitaries kept the world abreast of events in Iraq, such as the capture of Saddam)
Another reponsibility was getting the media in and out of Iraq and getting them embedded with troops in the field.
We also produced our own newspaper (in house- for the guys in the field).
There is a lot of good info on the net, but some of the best training is at the Defense Information School in Ft. Meade, MD.
I believe they offer civilian courses, but am not sure. You might need a DoD tie-in.
Hope this helps.

Answer 2

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