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what is the difference between PR and marketing?
what do I study at university to become a PR specialist???

2006-09-05 06:05:55 · 6 answers · asked by urgo_et_salonpas 1 in Business & Finance Advertising & Marketing

6 answers

Marketing is the broader study of connecting consumers to products and services. This includes product (the good, service, person or idea that you're selling) price (how much to charge), place (where to distribute) and promotion (communicating the benefits of the product with prospective buyers).

Public Relations a function of the promotional aspect of marketing--it fits within the larger marketing umbrella and is related to sales promotion, advertising, direct marketing, etc. PR's focus is typically to promote a company or brand image to the public through mass media (tv, newspaper, radio) vehicles.

Larger US universities often offer both majors, although rarely does coursework overlap. Marketing is often housed in schools of business and public relations is often housed in schools of journalism or in deparments of communication. Marketing majors focus on business and marketing strategy, consumer behavior, market economics and research. PR majors often focus on mass media theory, news writing/editing and PR campaigns.

In industry and in academia, there is a slight perception that PR majors are often "marketing light" or business without the math--and that programs are not as rigorous as their business marketing counterparts. Therefore, it is sometimes assumed that marketing is the stronger choice--possibly supplimented with media writing courses.

In my experience however, PR Specialists come from a variety of related majors--English, communication, marketing, journalism, advertising, etc. And some of the largest, most prestigious agencies are keen on hiring seemingly unrelated humanities and liberal arts majors.

Key to landing that first job in PR, is your out-of-classroom experience (i.e., internship, study abroad), proven writing abilities and strategic thinking skills. Any strong course of study should provide those skills.

2006-09-05 08:40:31 · answer #1 · answered by Nathan K 1 · 0 0

Well, PR (Public Relations) is a part of Marketing. So basically, if you are to study marketing in a university, eventually, you would be able to learn PR. If you want to become a PR Specialist, you can take up Marketing and then choose PR as your Major.

2014-11-19 14:31:34 · answer #2 · answered by Anonymous · 0 0

PR involves tons of writing and involves communicating with the press and public. Marketing deals with the product, promotion, price and distribution of the poduct.

Study PR just be sure to develop your writing skills. If possible, intern with a PR firm prior to graduation to gain experience.

2006-09-05 06:32:02 · answer #3 · answered by Bluedetroitgirl 3 · 0 0

PR is free marketing. It isn't free because companies have to pay pr companies, but the actual cost of publication is free. It is an article, it is a conversation, it is a contact that wouldn't be made otherwise that you don't directly pay for.

Study and work in things that help your communication skills. Lose any fear you may have of people. If you don't have a fear of people, lose any fear of people you didn't realize you had.

2006-09-06 09:31:08 · answer #4 · answered by Byron W 3 · 0 0

PR (public relations) is the communication between a brand and the public. marketing tends to be about the strategy - where you want to lead/ develop something. HOW you want to communicate it

2006-09-05 06:20:52 · answer #5 · answered by Fay R 1 · 0 0

Both marketing and public relations went through such dramatic growth and evolution during the first half of the twentieth century that at least one business historian has referred to this period as their "teen-age years." They both experienced surprising growth spurts and, as they gained increasing influence in the business world, they experimented with new strategies and frequently flexed their muscles as they adjusted to what they were becoming and tried to project a positive and confident self-image.

2015-03-31 22:54:28 · answer #6 · answered by Kathryn 1 · 0 0

PR is all about communication and market is about how to communicate?

2015-02-09 23:56:56 · answer #7 · answered by Bilal 2 · 0 0

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2014-12-20 03:09:24 · answer #8 · answered by ? 1 · 0 0

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