does the item location in supermarket has an effect to the buyer?
for example in the snack section does the snack on the highest shelf
has more effective or less then the snack that in the eye sight level?
can any one help me to find out this answer ?
it maybe good if with in academic reference.
2006-09-04 18:48:39 · 10 answers · asked by Gantz 1 in Social Science ➔ Economics
There are studies done on where to place higher profit items in any sales set up.For instance the lower right hand shelf will contain the lowest profit items.Supermarkets also place perishable items in certain ways. Milk for example in a reach in cooler, the oldest product will be placed in the front left with the newest back right.Any item on the sales counter will be high profit as well, and generally the clerks will be trained in suggestive sales on these items.
2006-09-04 18:56:03 · answer #1 · answered by Anonymous · 0⤊ 0⤋
Get the book "Why we Buy the science of shopping" by Paco Underhil.l in a nutshell, yes.
2006-09-05 01:57:15 · answer #2 · answered by Anonymous · 0⤊ 0⤋
Totally--the placement of everything in the store is thought out and also placement can be bought by the reps who sell products in stores-so they get a better place.
2006-09-05 01:57:55 · answer #3 · answered by f4fanactic 6 · 0⤊ 0⤋
You can definitely see the effects of this in the cereal isle. All the sugary "kid targeted" cereals are nearer to the ground, while the nutritious "adult" cereals are towards the top.
2006-09-05 02:19:53 · answer #4 · answered by Philosophy Buff 3 · 0⤊ 0⤋
yea it does for example, why do you think they have all the candy and crap by the regisiters? well when ur waiting in line to pay you ya get bored and ur like fck ill jus buy some candy so yea it works i think its called impulse buying
2006-09-05 01:50:32 · answer #5 · answered by sickskillz883 5 · 0⤊ 0⤋
consumers tend to see and grab near eye level, so retailers will usually place premium items in that zone and discounted/clearance/low price items very high and very low....
2006-09-05 02:32:40 · answer #6 · answered by Michael W 3 · 0⤊ 0⤋
Your interested in the science of Impulse buying
http://www.uie.com/publications/whitepapers/ImpulseBuying.pdf
http://couponing.about.com/od/groceryzone/a/impulse.htm
http://www.medicinenet.com/script/main/art.asp?articlekey=51956
http://www.upd.edu.ph/~cba/docs/APMRbpbg01.pdf
2006-09-05 02:04:14 · answer #7 · answered by Mr Cellophane 6 · 0⤊ 0⤋
yes, its done with marketing research
2006-09-05 01:51:01 · answer #8 · answered by Anonymous · 0⤊ 0⤋
Location...Location...Location
You see it ..you want it..on impulse you buy it.
2006-09-05 02:01:48 · answer #9 · answered by jean 4 · 0⤊ 0⤋
yes and yes
2006-09-05 01:53:35 · answer #10 · answered by AO 2 · 0⤊ 0⤋