what is the definition of public relation campaign? I found the difficulty to find the answer from the interne

Question

what is the definition of public relation campaign? I found the difficulty to find the answer from the internet. Are there anyone could help me to find the web. Thanks (urgent need)

Answer 1

Off the cuff:

Public relations campaign is a systematic effort of a given individual, organizational entity or government organization utilizing all forms of media to inform, educate and communicate to the general public on itself or issues surrounding itself with the intent to make itself more credible, understandable and favorable in the view of the others.

There's a rather sleazy side to such public relations campaign when used euphemistically. The more understandable term is "media blitz" specially when it concerns damage control.