Someone told me that, and explained that at one moment coca cola becamed so big that they need a big challenger too, to mentain their popularity and sales and to reach at the "cool, fresh, rebel, trandy, new" target buyers, and to offer diversityy on the market.
2006-09-03 01:24:36 · 11 answers · asked by Don K 1 in Society & Culture ➔ Mythology & Folklore
Well, it's true that the rumor exists, because you just made it a rumor. Is the rumor true? No. If you were the biggest and only producer of any product, why would you need to do ANYTHING to maintain your popularity and sales? And back then nobody gave a s*** about diversity.
It is true, however, that Coca-Cola invented the brand Fanta to sell their product in Germany during one of the world wars without making Americans mad that we were in any way supporting the enemy.
2006-09-03 01:29:50 · answer #1 · answered by Anonymous · 1⤊ 0⤋
No, they were always rivals, but the following story might demonstrate how Pepsico behaved in a proper ethical way with the secret of Coca Cola's new formula.
PepsiCo competes hard with Coca-Cola. They are bitter rivals for market share, toughened in recent years by surviving all sorts of accusations and consumer response to fears of the role of soft drinks in contributing to obesity.
You would think that in such a cut-throat world, benefiting from stolen trade secrets would be par for the course. When Joya Williams, an administrative assistant at Coca-Cola headquarters joined with two others in picking up trade secrets and attempting to sell them on for $1.5m, they were striking at the heart of the Coca-Cola empire.
The secrecy of its formula is a point of paramount importance for Coke. The company has no patent on its core formula since it has never wanted to have to publish details of what it consists of. This makes it vulnerable to intellectual property theft in a serious way.
Of course, what was on sale here was not the core formula - it was details around a new development. Nevertheless, it should have been attractive to PepsiCo to learn the details to enable them to produce a spoiler product. Instead, they immediately notified Coca-Cola of the offer they had received, and co-operated with the FBI in setting up a sting operation to catch out the perpetrators.
PepsiCo spokesman Dave DeCecco said: "Competition can sometimes be fierce, but also must be fair and legal."
To recognise that there was a strong business case for PepsiCo to behave the way it did is not to diminish it. If the company had accepted information under such circumstances, it would be as liable in law as if it had committed the theft itself. Plenty of companies have done such things, of course, and have paid the fine if they got caught out and probably saw this as the natural consequence of doing business. Even so, the value of the information being sold was probably less to the company than the value of the good publicity that has followed its actions.
2006-09-03 01:36:46 · answer #2 · answered by quatt47 7 · 0⤊ 0⤋
coca cola was originally sold in apothecary as medicine and it contained cocaine. When authorities saw the addictive nature of cocaine it became illegal. Coca cola was still continued minus the cocaine as the first soda drink. Coke held a monopoly for years before the first competition showed up. Pepsi came out long after coke and they were never the same company.
2006-09-04 12:11:38 · answer #3 · answered by Nelly 4 · 0⤊ 0⤋
Yes it is true.. it was a gas company that branched out into Beverages selling.. The Company was BA (abig round sign most signs letters were Green and Orange, a few were Green and Red. I don't mean each letter was 2 colors what I mean is one letter
was Green and the other was orange! These were often in shaded half circles on a white background! My Grandparents ran a BA with a restaurant! that's how I know!
2006-09-03 01:37:31 · answer #4 · answered by Anonymous · 0⤊ 0⤋
not true coca-cola was first used for medicinal purposes and was invented in Columbus Ga and then sold to an Atlanta businessman whom turned it into the famed softdrink we all now enjoy minus the cocaine.
2006-09-03 03:05:52 · answer #5 · answered by Kat 2 · 0⤊ 0⤋
doesnt sound like it, hope you find out let us know if you do.....i have heard something about cocacola owning the rights to father christmas (he was once dressed in green until coke took the rights and made him red)???? good luck
2006-09-03 01:30:53 · answer #6 · answered by R S C 2 · 0⤊ 0⤋
I'm in Spain, and I've heard of that rumour here too! I believe it.
2006-09-03 01:30:05 · answer #7 · answered by Linda 3 · 0⤊ 1⤋
don't think so,..... I have been a collector for years and have never heard such a thing.
2006-09-03 03:00:22 · answer #8 · answered by Anonymous · 0⤊ 0⤋
nope
2006-09-03 09:28:44 · answer #9 · answered by jyd9999 6 · 0⤊ 0⤋
I seriously doubt it. Pepsi is so nasty.
2006-09-03 01:27:55 · answer #10 · answered by Anonymous · 0⤊ 0⤋