Big question is if Yahoo’s goal is not to be #1 in the search engine market, then what is its goal? The monetization of its new and existing offerings via Yahoo Search Marketing and the Yahoo Publisher Network according to CEO Terry Semel (from Q4 Earnings Transcript):
I would like to briefly give you an overview of our key priorities for 2006. Our #1 priority is building and expanding the suite of tools services and solutions for Internet marketers and publishers.
In search marketing, our monetization efforts can be grouped into 3 categories.
First, we are expanding our content match services through the Yahoo Publishers Network to take advantage of the growing number of small publishers on the web. We plan to add new features to beta over the coming quarters including search and enhanced ad targeting. We believe the service will ultimately position Yahoo as one of the preferred advertising partners for small and medium-sized publishers.
Second, we are focused on improving RPS to better matching in relevance algorithms. While our matching initiatives will largely benefit coverage, we’re also focused on improving tools to drive higher relevance and click through.
And third, we are increasing the number of easy-to-use tools for advertisers and publishers, so they can buy more keywords, touch more creative and add more listings faster.
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2006-09-05 13:53:01
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answer #1
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answered by Janis G 5
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Develop efficient inforamtion network towards the development knowledgebase at all levels for the human development of the globe.
2006-09-01 16:51:42
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answer #2
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answered by Devaraj A 4
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My objective of existence is to be a singer. i think of think of that i'm gonna attain it. My in the present day's objective became to appreciate through fact I went to entertainment park , Water park , Restro , Disco. and that i reached my objective o.k.. My objective of the week is - to not be previous due for college this week and that i don't think of that i'm gonna attain it nevertheless. lol
2016-11-23 18:30:30
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answer #3
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answered by ? 4
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Gather people together for the purpose of advertisement.
2006-09-02 01:18:43
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answer #4
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answered by catzrme 5
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To make money by either outright advertising or conveniently placed ads while you play games, chat, or answer inane questions. :)
2006-09-01 16:49:29
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answer #5
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answered by Anonymous
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Suck up your time
2006-09-01 16:46:56
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answer #6
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answered by Anonymous
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