If I have a product that cures insomnia, where should I advertise to reach the maximum number of people who have the problem? Which magazine, newspaper, etc?
2006-09-01 11:52:29 · 8 answers · asked by Anonymous in Business & Finance ➔ Advertising & Marketing
Cable TV - MSNBC for example or CNN
2006-09-01 11:56:28 · answer #1 · answered by fatsausage 7 · 0⤊ 0⤋
First of all you need to check the legal status of advertising your product because there are certain restrictions. First step is to consult a lawyer.
Where to advertise? you are in the market for a big product, I am sure you have a decent budget. Hire a media planning & buying agency because it is easy for any person to just tell you go for newspapers, T.V etc. Reality is different, you need to do some marketing first to come up with a target group. Once that is cleared, the media agency will study the most effecient media to reach your target.
For example: If your target is females 30+, residing in urban areas with a monthly income of over $3000. Unless you have an unlimited budget, you need to know how to reach this target effecinetly because every dollar that goes to non-target is almost useless. Research provides these agencies with the tools to tell you where to advertise, what positions in the magazines, the frequency, what time of the year, for how long to advertise. There are simply too many variables here. It would be B.S for me to simply tell you go for certain titles or channels.
Hope the above helps
2006-09-01 12:34:55 · answer #2 · answered by fozio 6 · 0⤊ 0⤋
The best media that reaches the most people more often (per dollar spent) is radio....period! You just need to decide whether you want/need immediate short term results or you want to build longer term, more profitable business. Depending on you answer to that question...I might have another media I'd suggest....just let me know.
Don't make the mistake in thinking that you need to reach people that have insomnia. You are going to reach people...lots of people that likely know someone that suffers insomnia.
Start small if you need to. Select some cities to broadcast in, then move up to networks. I can sugest a few...
NOTE: All of this will be USELESS though if you don't have great copy....a great angle...and a great reason WHY people should use your product over any of the other trillion brands of similar brands out there.
I am MORE than willing to help you with any further questions you might have. Feel free to contact me...
Good luck!
2006-09-01 12:02:25 · answer #3 · answered by advertising_authority 2 · 0⤊ 0⤋
This site pays you any where between .50 cents to 35 dollars just for trying products you might be interested in. If you want proof, check out the forums for yourself and see all the payment proof pictures. It's free to join and you can make upto 100 dollars just from doing the non-credit card offers.
http://www.*************/index.php?ref=1603
2006-09-01 11:58:15 · answer #4 · answered by Anonymous · 0⤊ 0⤋
Visit this Website....
http://www.talkinsomnia.com/insomnia/
2006-09-01 12:59:52 · answer #5 · answered by Mercie 2 · 0⤊ 0⤋
You should put tv commericals on at like 3am or something when most of those ppl would be awake
2006-09-01 11:57:58 · answer #6 · answered by Love always, Kortnei 6 · 0⤊ 0⤋
my friend i have the perfect website for you. it includes over 1000 links to free advertising websites including free directories, free search engine submissions, free viral marketing, free top keywords and much much more
http://www.freeaddsgalore.me.uk
2006-09-05 10:20:52 · answer #7 · answered by Anonymous · 0⤊ 0⤋
i would consult the doctors offices and get some kind of endorsement from them....give them free samples to supply to their patients....a TRUE insominiac HAS discussed it with their doctor.....that is where i would start (as long as it is FDA approved)...if not here.....do an infomercial!
2006-09-01 12:00:54 · answer #8 · answered by lawumun 3 · 0⤊ 0⤋