What is the best product strategy in the market?

Answer 1

new packaging, attractive and choose a market segment (youths). attractive advertising, discounts and it depends on the nature of the product. if the product can be exported, penetrate new market where competition is low (Mauritius)

Answer 2

There are sevaral startegies...

1/ Product differentiation - if you have a product that is better performing than leading products, this is of course the best strategy to use in the long-term since it taps into key benefits.

2/ Pricing - although not usually recommended, pricing is an integral part of the product strategy esp. in a saturated market or in a product category where differentiation is not possible e.g. water is water regardless of how you package it. This should be a short-term startegy because in the long run, a lower price point can erode profits.

Advertising is NOT a product strategy but rather a marketing element in an overall marketing strategy.......

Answer 3

It will vary from market to market, But Low pricing strategy with High product quality can grab the market share remarkably. This is possible with mass marketing.

Answer 4

humor in advertising, but then making sure the name of the product is clear in the advertisement...there are a lot of companies that have great commercials, i'll tell it to a friend n they say "that's great! what product was it?" and i won't remember....so humor and being clear.

Answer 5

Advertisements, of course. Try posting ads in maby websites proviiding free classifieds. Try the links in http://www.freewebs.com/freeclassifieds/