Marketing and Financial Objectives for Home Depot?

Question

Could anyone help me think of some marketing and financial objectives for Home Depot?

Answer 1

Financial Objectives (these are generic and could apply to any public corporation).

- Maximise profits
- Grow dividends sustainably
- Increase the share price
- Retain an "investment grade rating" (makes it easier and cheaper to raise debt).
- Be tax efficient (to minimise corporate tax liability)

Marketing Objectives

- Reach Consumers > have advertising / marketing campaigns to reach the maximum number of potential consumers.
- Maximise Sales > promote sales growth (eg encourage repeat visits / more $ spent per visit)
- Present themselves as ethical (environmentally, socially etc).
- Differentiate themselves from the competition (e.g. Loews)