Okay I am the new marketing director for a condom manufacturer here in the USA and need your input. For guys and gals what do you look for when you’re buying condoms, like packaging, price, funny sayings on package, very soft porn?
I hope this makes since but what makes you choose a brand over another brand other then personal experience.
2006-08-31 06:57:28 · 4 answers · asked by Jaysin 2 in Business & Finance ➔ Advertising & Marketing
Experience is #1, I think. You use what you know fits well, feels good, etc.
I think that if the condom does the job it's supposed to, that means "I'll buy again."
Price is important, but most condoms run about the same price.
You might consider selling from a woman's perspective... since they (unfortunately) are often the ones who make the purchase.
2006-08-31 07:05:04 · answer #1 · answered by Jim I 5 · 1⤊ 0⤋
The best way to find out is to conduct a marketing research on condoms in general to see what the customers are looking for. The respondents will be both males and females. Use both closed and open ended questions. Try to find out which condom is "top of mind". You will want your product to be as good as or better that the best product in the marketplace. Design the questions to address the categories you mentioned (packaging, price). Based on the analysis of your research, you will be armed with information to make a decision.
I guess most people look for reliability of the product (the condom should not break during use). Funny designs on the packaging are secondary matters.
2006-09-02 23:41:59 · answer #2 · answered by Coleen W 4 · 0⤊ 0⤋
I recommend asking your customers. Set up a street team in your company of yound hip looking early twenties type employees and send them to places like the local mall or college/university where they will meet people their own age that can give some advice. Take those answers and craft an idea based on what you find out.
You should also advertise online. I recommend putting up a nice looking, attractive, modern website that will pull in customers. SEO is fairly simple if you find the right company to do it for you. Check in-house first to see if you have anyone with the right skill set to do it and save your company some money.
The last and most important step is to brainstorm with your employees. You may just come up with an original idea that will skyrocket you into the most popular condom brand in the U.S.
No matter what you do, best of luck!
2006-08-31 18:34:24 · answer #3 · answered by memfoamfurniture@sbcglobal.net 2 · 0⤊ 0⤋
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2006-08-31 20:49:03 · answer #4 · answered by netnew 7 · 0⤊ 0⤋