How do I reach the decision maker in a property management company?

Question

The company I work for provides a call management service called Property Manager Pro. It is a great service with an extremely competitive pricing strategy. I would like to shorten the "cold-call to close" ratio. I need to reach the primary decision maker for the apartment communities they manage. Suggestions?
Any help is appreciated.

Answer 1

First, find out who the decision maker is. Then, write that person a letter briefly outlining why you want an appointment, and follow up with a telephone call. Be persistent.