2006-08-29 19:29:45 · 2 answers · asked by jd 1 in Business & Finance ➔ Advertising & Marketing
An early adopter is a person who usually buys new technology before most other persons do. They are therefore the ones targeted to buy new products and they often determine the survival and/or success of these products. Hope these link help.
http://whatis.techtarget.com/definition/0,,sid9_gci1127868,00.html
http://www2.acnielsen.com/pubs/2004_q1_ap_adopters.shtml
2006-08-31 14:57:05 · answer #1 · answered by Coleen W 4 · 0⤊ 0⤋
Is a phrase, primarily used in technology marketing, that describes people that buy or use new types of technology when they come available and are not very price-sensitive. Most people wait to see if a product or technology is going to work well, for the price to come down, etc. Early adopters just want the latest regardless and provide a good channel for marketers to seed new products into the general market.
2006-08-31 01:48:00 · answer #2 · answered by pismocrab 3 · 0⤊ 0⤋