What's the white elephant ? and What's the 4 Ps ?

Question

Marketing

Answer 1

A white elephant is a supposedly valuable possession whose upkeep costs exceed its usefulness, and it is therefore a liability.A white elephant would be gifted to an enemy in the hope of bringing them to financial ruin.
The 4 Marketing P's are PRICE,
PRODUCT,
PLACE,
PROMOTION.

3 EXTENDED P's are PEOPLE,
PROCESS,
PHYSICAL EVIDENCE.

8th P added by PHILIP KOTLER is PRODUCTIVITY & QUALITY.

Answer 2

The four P's of marketing are Price, Product, Promotion and Place. This refers to the marketing concept that if you know and have these most likely you will have a successful sale.

This is directly from invetopedia.com

White Elephant
Any investment that nobody wants because it is unprofitable.

The term 'White Elephant' is derived from Thailand, where an Albino (white) elephant was given to unfavored people by the ruler. Because these elephants were sacred and not permitted to work, it was a burden to the owner as it would eat up all the owner's money until he/she became destitute.

Answer 3

the 4 P's are the marketing mix.
product
price
promotion
physical distribution

I believe white elephant refers to a type of sale
People bring their discarded items and everyone bids usually by silent auction on the items. I believe the name is from finding a rare
item at the sale is like finding a rare white elephant. I used to belong to a club that would have a white elephant fund raiser every year and it would pay for the next year.

Answer 4

The Emperor of China used to give "White Elephants" (which were actually a little pink in some areas but otherwise just like every other Asian elephant) to apposing leaders of countries stating that the Elephant was rare and was to be cherished as a very expensive gift. The truth was, he gave the elephant to them because he knew that caring for the animal, which was quite expensive, would drive them into poverty and thereby weakening them for an attack. Today, a "White Elephant" gift is basically a gag gift.

To this day, in China, if a White Elephant (I suppose it's almost like an albino elephant - it's a rare trait born to Asian Elephants) is born of an elephant owned by a citizen of China OR if found in the wild, it is Chinese law that this elephant must be given to the Emperor.

Answer 5

White Elephant - A large asset a corporation holds which adds no value to the operations. It is like a shuttered building of a company which is not being used and cannot be sold. It is listed under a balance sheet account but is not operational.

The four Ps are:

Product: The Product management and Product marketing aspects of marketing deal with the specifications of the actual good or service, and how it relates to the end-user's needs and wants.
Pricing: This refers to the process of setting a price for a product, including discounts.
Promotion: This includes advertising, sales promotion, publicity, and personal selling, and refers to the various methods of promoting the product, brand, or company.
Placement or distribution refers to how the product gets to the customer; for example, point of sale placement or retailing. This fourth P has also sometimes been called Place, referring to “where” a product or service is sold, e.g. in which geographic region or industry, to which segment (young adults, families, business people, women, men, etc.).

Answer 6

Where I live, the White Elephant is a thai restaurant. A good restaurant, too. Four Pees? Not sure...

Answer 7

Proper
Precise
Planning
Prevents
Piss
Poor
Performances
guess that's 6 P's.....and no clue what the white elephant is but I can sure tell you what the white widow is!

Answer 8

A white elephant is a showy or elaborate thing, which costs a fortune, but which does absolutly nothing and serves no purpose.

Answer 9

white elephant is a gift exchange and the 4ps is local government's project delivery specialist

Answer 10

the 4 p's are: product, place, promotion, and price...I don't know about the elephant