This is the question any one know how i should answer this -- Critically evaluate the barriers which exist to the development and implementation of standardised global advertising campaigns. Include in your discussion a review of the range of advertising standardisation strategies available to firms, using examples to illustrate your answer.
2006-08-28 03:13:04 · 5 answers · asked by adi5402 1 in Business & Finance ➔ Advertising & Marketing
I hated having to critically evaluate things in college!!!
You have to point out the positive things against the neagative things and explain why you think what you think about them. You also have to research other people views on the subject and say how you think they came up with their answers.
That explains it in simple terms (I think).
Good luck :-)
2006-08-28 03:21:26 · answer #1 · answered by MISS B.ITCH 5 · 0⤊ 0⤋
Use two sides of the argument for and against the barriers that exist and come down on whatever side you feel has the strongest argument.
Good luck, its been a long time since I had to critically evaluate anything.
2006-08-28 10:22:19 · answer #2 · answered by A G 4 · 0⤊ 0⤋
After Roxy's suggestion, think also about language barriers - having to "dub" TV ads. Also ethnicity of models/actors etc. Goodness, there's loads you can write about. Enjoy!
2006-08-28 10:23:44 · answer #3 · answered by R.I.P. 4 · 0⤊ 0⤋
Address the how, the why and the what - your tutor should be able to give you some info on the methods of answering questions and what is expected of you.
2006-08-28 10:26:07 · answer #4 · answered by bambam 5 · 0⤊ 0⤋
The first example that came to my mind was the Nova adverts (don't work in Spain because no va means "no go"!)
2006-08-28 10:19:05 · answer #5 · answered by Roxy 6 · 0⤊ 0⤋