The company teaches Asian languages, like Japanese and Chinese. But there are so many competitors. Our advantage is the quality and price. Any strategy that you can give? Please help.
2006-08-28 00:50:14 · 6 answers · asked by Anonymous in Business & Finance ➔ Advertising & Marketing
You do not indicate your region of business.
Hence.., I will attempt with little knowledge to answer.
The D.C. area is RIPE for your services.
Try contacting the local and surrounding area night schools that would cater to the needs of individuals trying to access your product.
There is a huge need in this area.., but little resources!!!
2006-08-28 00:59:12 · answer #1 · answered by bigbill4u 3 · 0⤊ 0⤋
I have that same business and same problem. If your advantage is quality, how can it also be price? If you are better, then you should charge more. Don't tell your clients you are the best- tell them WHY you are the best. If you have your skills down, spend time every day promoting your company in places where it counts.
2006-08-28 07:55:56 · answer #2 · answered by Anonymous · 0⤊ 0⤋
You should be able to find a 'target' market in that companies which do business in the Asia market. Check "Moodys" or "Hoover" to find business that are large (much more likely to bring in small businesses). Are you classified as a minority business? If you could be, check with your state (assuming that you're in the U.S.) for qualifications.
A 'free' way is to go to airports and be around where Asia bound planes are. Find out what companies they represent, hand out business cards.
2006-08-28 08:04:41 · answer #3 · answered by words_smith_4u 6 · 0⤊ 0⤋
1st of all dont use any commercial terms as "company" for your school and dont think in a commercial way everytime. Finally its an organization of education. A smart web site would be helpful for u. I hope your school will have full quota everytime and succesful students. And dont forget that satisfied students will bring new students.
2006-08-28 08:10:15 · answer #4 · answered by HOTTürk 4 · 0⤊ 0⤋
Absolutely, create flyer's on your computer/s, and print them out, to be distributed by your chosen volunteers within the ethnic communities, and/or places such as the human resources offices, grocery stores, any where there is a high volume of people at one place. Set up, information booths as well on weekends at shopping malls, libraries, and community centres. Good luck, thanks for asking.
2006-08-28 08:12:36 · answer #5 · answered by Anonymous · 0⤊ 0⤋
Hi, i think you should firstly look at advertising eg. flyers, posters and word of mouth. if that does not succeed then i think you should go to schools an let the teachers know about your business and they can let the children know and then take it as it comes
2006-08-28 09:29:42 · answer #6 · answered by bling 1 · 0⤊ 0⤋