Can someone plz explain me this economical therm?

Question

In a book (Richard Branson's autobiography) I read this: I worked out a cash-flow survival plan. Do you know what does that mean? thnx

Answer 1

He's talking about a list of options if you're income decreases for any reason. What you can liquidate or how you can generate a different revenue source. Businesses (Smart ones) have these in place before they take on a new venture.

Answer 2

I suggest

Investopedia.com
and
Investorwords.com