In the early 1960s the" Brillcreme" company introduced, with a view to cornering the gents hair-dressing..

Question

..market, a jar of their product, twice the size of their usual one, but for the same price! The ploy had the desired effect and the product sold big style. However, after a short time, sales dropped off and customers went back to the old style jars, Why?

Answer 1

Because the slogan was "a little dab will do you" It was very greasy, and a person only needed a tiny amount. The small size jar lasted forever. Perhaps the large jar got contaminated, or liquified or somehow spoiled because it lasted so long.

Answer 2

I can remember both the old and the new jars. The reason that the news jars never caught on was they did have the same marketing impact as the old ones. The old ones were symbolic of the well groomed male and had sophistication of design that was lacking in the new jars.

Believe this waffle and you'll believe anything, because in the middle of the sixties brillcreeme faded into the sunset as it was considered a product for the older man and the sixties was for the young swingers supposedly. Known as 'The Swinging Sixties'.

My dear old Mum used to curse my Father because he used to smarm it on what was left of his hair to such and extent that she could not get it off of his pillow case despite boiling them in Persil Bright and Persil White for hours on end.

Caused some amount of arguments I can tell you though it was the only time they ever spoke when they were having an argument. Funny old world eh!

Answer 3

Things changed. Brylcreme became stigmatised. Apart from that its like all beauty products...theyre a fad for a while..not the next 12 months. The opposition to Brylcreme rightly advertised a less greasy version of hair control (not that one was needed at all) and this was called Vitalis. It was a liquid. Now you'd had your bargain Brylcreme on the shelf for months so it wasnt a waste of money to go and try Vitalis...It was brought out at the right time!

Answer 4

Didn't it last for an eternity that stuff, maybe it just went rancid in the larger containers by taking so long to get through, gosh did you ever smell that stuff or know anyone who did use it, it smelt horrible and every guy that used it looked like he hadn't washed his hair for months, I can remember my mom going nuts every time my father or older brother put a shirt in the wash as it was on the collars and took ages to scrub out again, if they got hot it used to run down their necks and make the shirt collars really dirty and greasy, yuk, I think it used to be pretty hard to wash out of men's hair too, thank goodness for modern gels.

Answer 5

I was made by the beecham group and i was employed by them. we use to get free samples of all there products once a years, one year the brillcreme was running down our face as it was summer, it should have gone to Iceland, it was made to thin for the UK, i never used it again thanks for the memory. Dennis Compton the England cricketer was on the advert

Answer 6

lol I remember my older brother using that grease,he thought he looked so good and you are correct it was greasy and 'a little dab would do ya'but he sure greased down he (now retired) was an Illinois State trooper and all the guys did the same thing,thanks for the memory.

Answer 7

Maybe it went off after a while?

Answer 8

the skinheads put them out business

Answer 9

Who would need that much when "a little dab'll do ya"