price,policy,product,promotion
2006-08-24 04:26:32
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answer #1
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answered by Anonymous
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The 4P's by Philip kotler are
1.product
2.place
3.promotion
4.price
the are considered as the basis of marketing, although nowadays marketers tend to add another P, which is People, because the major 4 P's are all involving people's participation and benefit.
2006-08-24 11:30:37
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answer #2
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answered by Leeloo 3
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Product - you need to conduct market research to understand the market for your particular product/ service and plan according to the market conditions (rivals, barriers to entry, production constraints, supply-chain, etc).
Placement - You have to ensure that your product is easily and readily available to the consumers at a convenient location.
Price - with your distribution in place you will have to price the product in a manner with what the market can bear and you can make your profits. (penetration pricing) If you are pioneer with a killer idea then you price high and reap the first-mover advantages till a rival enters and forces you to lower prices. For an established market you may price low/ undercut to earn market share and establish yourself, making money on the volumes.
Promotion - is the process of communicating value to the client i.e promotion and marketing efforts to reach your target market.
2006-08-24 22:16:00
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answer #3
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answered by fistfull-of-$ 3
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There are actually more than 5 Ps. The basic 5 are:
- Product
- Place (channel)
- People
- Promotion
- Price
2014-02-27 21:19:54
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answer #4
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answered by Vishwas 1
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product
place
promotion
price
2006-08-24 11:54:19
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answer #5
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answered by ash_wiz4rd 2
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SORRY
2006-08-24 11:19:41
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answer #6
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answered by prince 6
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