Hehe: they were thinking "This product does nothing and contains no active ingredients; how can we *suggest* that it cures headaches without actually *saying* that it cures headaches?"
And more importantly, they were thinking "How can we get people talking about this product?" - which is the goal of all advertising people.
It doesn't matter that everyone hates the advert. Everyone's talking about it, which means that the brand-building exercise has succeeded.
2006-08-23 18:24:09
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answer #1
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answered by Anonymous
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The ad does one thing, makes you remember the product. What is interesting about the AD is that it doesnt mention what the product does. It just states that you rub it on your forehead, and that it is available in retail stores nationwide. You hear the name of the product 6 times in a 15 second segment, twice every hour. And you dont know what it does! This gets you curious, and is all of a sudden a hit AD. Almost reminds me of Snakes on a Plane. Such a rediculous idea and title, yet it is compelling because of the insanity.
2006-08-24 01:44:44
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answer #2
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answered by Anonymous
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I agree. Well not burn in hell but stop playing that damn commercial I feel like getting the bat out of my closet and smashing the tv tube out everytime I see it.
2006-08-24 01:24:55
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answer #3
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answered by Anonymous
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Well I guess what ever it was they were thinking worked, because they got you to think about it, right? It doesnt matter if your opinion is negative you are still promoting it by posting this question
2006-08-24 01:29:43
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answer #4
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answered by Eli_86 2
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We're all sitting here talking about it, aren't we? Some would call that a stroke of genius.
Yes, it drives me freakin' nuts too!!!
2006-08-24 01:27:37
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answer #5
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answered by I'm_Bored 4
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Did you know they've branched out?
Now they have a "ben gay" like product to rub on muscles.
Next they'll have a rub on viagra and the smile won't be on your face...if you know what I mean!!!!!!!!!
2006-08-24 01:33:22
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answer #6
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answered by Anonymous
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Haha. That add annoys me so much. I really do wonder what tehy were thinking.
2006-08-24 09:12:37
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answer #7
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answered by kara 5
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hey, they got you talking about it didn't they?
2006-08-24 01:26:49
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answer #8
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answered by zd984 1
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