How much of a discount should I give to bring in new customers at a new restaurant?

Question

Well my dad just opened up a restaurant in North Hills, California called Taco's Don Chente. For one reason or another, most of our customers are familys and the older working class. We are located about 3 miles from Calstate Northridge and we are thinking about doing a student discount to bring in a new demographic. My question is, how much of a discount should I give to lure in students? Obviously giving the food away just about assures they come in, but this is still a buisness we have to run so what's the smallest discount that would lure you in to try a new restuarant?

Answer 1

you should offer buy one get one free deals

Answer 2

Courtesy Cups for customers are a usual for the business enterprise. they are no longer the conventional cups used for beverage sales, and for that reason do no longer count in direction of inventory. returned in the days once you ought to spend a $a million at MacD's and get a burger, fries, and a small soda, they made up the version by skill of charging a penny top right here and a penny there. although of charging a good 5 or 10, charge an trouble-free quantity like 3, or seven on your menu board. this supplies a 2 penny improve in over-all income around the board. If all and sundry asks why the unusual expenditures (and you already know all individuals will) in basic terms say think approximately trimmed the expenses DOWN, now no longer up, to evade dropping them money. they would be returned on your attention to them.

Answer 3

Buy one Get one Free's are always good but coupons don't typically work best for a younger demographic. Maybe a special "student night / college night" promo would bring them in the door. You could start w/ franternities & sororities & offer member discounts if they show a membership card. Once you start getting the "cool kids" in, the others will follow.

Answer 4

Stay away from discounts. Use the value meal idea of your choice, depending on the caliber of your restaraunt. Taco stand, free soda should do the trick. Dinner house, free wine or dessert. If you serve both lunch and dinner, make the offers at lunch time for students, and perhaps a family offer and senior offer at dinner.

Answer 5

If you start out offering discounts, your clients will expect you to continue offering discounts. The best thing to do is some kind of value added offer.

A coupon for a free drink with meal.
A coupon for a free dessert with meal.
A buy one get on half off deal.
A buy two get one free deal.
A Taco Club Card, buy six get the seventh free.

The idea is that you want them to come in and buy something at full price.

Answer 6

I would offer anywhere between 5-10% for 1 week or you also could offer a free drink with all orders over a certain amount but you can't make that amount to high lets say $3.-$5.and you could offer that for 2 weeks 4 times a year

Answer 7

Frequent diner card work well. Get a database of your customers by having them sign up for a frequent dining account. That way when ever they come they accrue points on their account after time they can trade them in for food. Birthday give aways and a student discount are also good ideas.

Answer 8

Maybe 15% or something if they are able to show you a student card or maybe consider starting a loyalty program like those cards you buy and the first 5 times you have to buy something or whatever and then on the 6th time you get something free.

Answer 9

Maybe a free glass of house wine or free ice cream with every full course meal ordered.

Answer 10

Buy 1 meal,,, get a second of equal or lesser value 1/2 off

Answer 11

Maybe offer free drinks with a meal, or if a group of six or more come in one meal is free.