2006-08-23 09:28:38 · 2 answers · asked by frank 1 in Entertainment & Music ➔ Music
Every major label involved in the hunt for new bands now has on staff a high-profile point man, an "A & R" rep who can present a comfortable face to any prospective band. The initials stand for "Artist and Repertoire." because historically, the A & R staff would select artists to record music that they had also selected, out of an available pool of each. This is still the case, though not openly. These guys are universally young [about the same age as the bands being wooed], and nowadays they always have some obvious underground rock credibility flag they can wave
2006-08-23 09:32:32 · answer #1 · answered by Yahoo U there 6 · 1⤊ 0⤋
Arts & Repetoire....which simply means artist direction...image and marketing..promotion....basically
2006-08-23 09:31:47 · answer #2 · answered by D.E.O.N. Sphinxxx 4 · 0⤊ 1⤋