term branding used in advertising business?
2006-08-23 04:57:52 · 4 answers · asked by BERNARDINE E F 1 in Business & Finance ➔ Advertising & Marketing
Giving a product a name that can become synonymous with the type of product being marketed.
2006-08-23 05:00:44 · answer #1 · answered by JeffE 6 · 0⤊ 0⤋
first there's the product --> milk, soap, etc. and theres the brand --> snickers, coca cola, pepsi, etc. sometimes marketers chose only one of these routes (product or brand) when advertising. when marketers/advertisers chose to only highlight the product in a campaign it usually only consists of the product demo and everything else about the product (ingredient, packaging, etc.). but when they decide to do a branding campaign they will probably use a more emotional approach so the target market will feel like they can relate to the brand (as a result to the product as well) more. that's why branding is considered to be more appropriate for the long term. because what marketers/producers really want is for the consumers to be loyal to the brand. that way they won't switch too easily when a new competitor comes to the market.
2006-08-25 02:18:32 · answer #2 · answered by catkittykitten 2 · 0⤊ 0⤋
In marketing, Branding refers to the sum total of a company's value-proposition: products, services, people, advertising, positioning, and culture.
2006-08-23 05:06:10 · answer #3 · answered by c4551m 2 · 0⤊ 0⤋
Branding means establishing your company (its image, logo, ideals, products, etc) in the minds of the consumers.
2006-08-23 05:00:57 · answer #4 · answered by krd12 4 · 1⤊ 0⤋