2006-08-23 00:32:55 · 6 answers · asked by Anonymous in Cars & Transportation ➔ Other - Cars & Transportation
I think it's to combine safety,value, and a fun driving experience along with catchy German slang phrases, Farfegnugen at 140+
2006-08-29 22:15:17 · answer #1 · answered by Drgeeforce 3 · 0⤊ 0⤋
Objectives? To sell more and more cars.
The values they represent are young (but not as young as say, "scion"), modern, smart, well-made, efficient, understated.
Implication: A VW driver could afford an Audi or a BMW but chooses 'value' instead.
They distinguish themselves through a clear visual design that affects everything from cars to the advertising fonts.
They charge a premium for this by claiming (perhaps correctly) that their promises are true and that you will be more 'satisfied' with their product.
But the objectives are still the same: Sell more units.
2006-08-31 05:07:44 · answer #2 · answered by Bob B 2 · 0⤊ 0⤋
Drivers wanted. Actually it's very clever.
2006-08-30 14:08:23 · answer #3 · answered by jimsg718 2 · 0⤊ 0⤋
Seems like nostalgia to me.
2006-08-30 18:11:29 · answer #4 · answered by robyn o 3 · 0⤊ 0⤋
That my fast doesn't get along with my girlfriend.
2006-08-30 17:01:39 · answer #5 · answered by happyheathy 2 · 0⤊ 0⤋
i don't know.
2006-08-29 13:03:49 · answer #6 · answered by Tarique M 4 · 0⤊ 0⤋