Expected Internet Advertising Revenues?

Question

I am looking for some rule-of-thumb information for expectable advertising revenues for a consumer-oriented, medical website. Banner advertising can be quite well-targetted within the site. Advertisers will include pharmaceutical companies, medical product companies, hospitals, other medical facilities, physicians, and health insurers and related health financing companies. I'm looking to get a rule of thumb approximation of expectable advertising revenue per user or per visit perhaps with a low-medium-high range, as different sites will of course be able to charge higher rates than others.

Answer 1

adage.com may have some articles. usually companies don't want you to know how much they're making or what margin their churning in.

on the flip side, a program like nielsen galaxy adviews can tell you how much competitors are spending for internet advertising.

Answer 2

Hi, perhaps you can try Google adwords to market your service/product.

Google adwords is a text-based system for advertising on its site and its partner sites. The service allows you to create your own ads, choose keywords to help match your ads to your audience, and control the cost of your advertising—you pay only when people click on your ad (a cost per click plan). Anyone wishing to promote a product on Google can enroll in this program.

you can get a 5 detail pages information about Google adwords at :

http://www.adcenter.net.cn/google-adwords-1.html

Good Luck && Best Wishes!

Answer 3

I also have access to a link price calculator that can give you an approximation of what your banner spots should cost an advertiser. It judges your site on it's popularity with various search engines in relation to others.