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Plaese can anyone help me with current innovations marketing in the hospitality , real estate and tourist industry.

i need information or a web site.

please i need as many information as possible

2006-08-20 12:19:36 · 2 answers · asked by xxbossxzz 1 in Business & Finance Renting & Real Estate

2 answers

try this:
http://marketing-and-publishing.ebookorama.com/

2006-08-23 16:04:26 · answer #1 · answered by Anonymous · 0 0

There is a concept called data mining being used in a variety of industries, hospitality included, that aids the user to profile their customers and develop products that might appeal. Essentially large amounts of information are collected on customers, and statistics compiled from that data. Data mining permits their users to further refine that data looking for trends that emerge.

Starwood Hotels, in particular, focuses on developing the character of their brands. Their advertising campaigns are designed to engage the customer into the experience and feeling of the brand, not just showcase beautiful hotels. For instance, Westin Hotels has three core values, to be Personal, to be Instinctive, and to create Renewal. Sheraton Hotels encourages guests to Belong, and they have fostered this feeling further by creating communities online to share travel experiences.

2006-08-20 19:33:01 · answer #2 · answered by Freddie 3 · 0 0

fedest.com, questions and answers