The first edition of Match of the Day was screened on BBC2 at 6:30pm on 22 August 1964, and showed only one match: highlights of the First Division game between Liverpool and Arsenal at Anfield; Liverpool won 3-2. As BBC2 was available only in the London area at the time, the programme's audience was estimated at only 20,000.[1] However this soon expanded; on 3 December new transmitters were opened in the Midlands and the number of people with access increased to over two million.
Although Match of the Day primarily screened First Division matches, under the BBC's initial contract with The Football League, they had to screen three Second Division games per season as well. The following year it also extended its coverage to Third Division matches, and started showing highlights of FA Cup matches. Additionally, in its inaugural season, Match of the Day screened a Fourth Division match between Oxford United and Tranmere Rovers, though it would not do so again until 1978.
Match of the Day was not universally welcomed in the football world; in 1965 several clubs attempted to block a renewed deal with the BBC in fear of a drop in gate attendances at matches. Eventually a compromise was reached where the BBC agreed not to reveal which match was to be shown until after the day's play had concluded, an arrangement that remained until 1983. The show moved to BBC1 the same year, though occasionally in later years highlights of FA Cup matches were screened on BBC2. The first colour edition of Match of the Day was shown on November 15, 1969, between Liverpool and West Ham United.[2]
By then, Match of the Day was not the only football highlights programme on English television; the BBC faced competition from 1967 as ITV started to show highlights on a regional basis on Sunday afternoons; London Weekend Television's The Big Match, which later became the programme for the entire ITV network, was first broadcast in 1968. Match of the Day responded by increasing the number of matches to two per programme.
During the 1970s, Match of the Day became one of the BBC's most successful programmes, with audiences peaking at over 12 million. The "Goal of the Month" and "Goal of the Season" competitions were introduced in 1970; slow motion replays followed a year later.[1] However, at the end of the decade the BBC lost a significant share of matches, with a new four-year deal in 1979 splitting the rights between the BBC and ITV (ITV had originally won exclusive rights, but a ruling from the Office of Fair Trading ordered that the rights be split[2]). Match of the Day was moved to Sunday afternoons for the 1980-81 and 1982-83 seasons,[3] but as consolation the number of games per programme went up to three.
In 1983, the rights came up for renewal again; once again the BBC had to share with ITV, but for the first time league games were to be showed games live, on Friday evenings. Additionally, programmes reverted back to Saturday nights and shirt sponsorship was allowed for the first time on the non-commercial BBC. Industrial action by BBC staff hampered coverage that season,[1] but the first live league match shown on Match of the Day was on Friday 16 December 1983, with a Manchester United 4-2 win over Tottenham Hotspur.
As the 1980s progressed, Match of the Day focused more and more on the First Division. The final Fourth Division game to be on the programme, between Blackpool and York City, was shown on February 4, 1984. Coverage of the Second and Third Divisions dwindled until it was finally dropped in 1986. However other competitions were shown; the League Cup Final was covered live for the first time by the BBC in 1985.
In 1985 the rights for League football came up again, but an ongoing wrangle between the TV companies, Football League's TV Negotiating Committee and a rebel group of clubs led by Oxford United chairman Robert Maxwell meant the first half of the 1985-86 season was not televised at all;[3] some clubs even tried negotiating individually with their local BBC and ITV regions. Eventually, in December 1985 a deal was agreed and Match of the Day resumed for the second half of the season.
After the 1986 FIFA World Cup in Mexico, the BBC and ITV signed a new deal which left screening of highlights at the broadcaster's discretion; the BBC decided to suspend the regular weekly highlights apart from a couple of FA Cup Saturdays, instead showing basketball highlights in its slot. However, in the following seasons highlights of league football were reintroduced, though this was only occasional and not as often as before.
In 1988 an even more competitive scramble for TV rights meant that the BBC lost all rights for League football to ITV, although they retained rights for FA Cup and England matches, shared with satellite channel BSB. For the next four seasons, Match of the Day only appeared on FA Cup weekends. However, ITV's negotiating stance and poor quality match coverage proved unpopular with the clubs. With the breakaway of the top clubs in England to form the FA Premier League in 1992, the BBC regained highlights of matches (though Sky retained exclusive live rights), and regular Match of the Day programming resumed.
Although the BBC lost highlights of European Cup matches after its revamping as the Champions League in 1993, the joint Sky/BBC bid was renewed in 1996. However, the BBC lost all rights to the FA Cup in 1997, meaning Match of the Days live coverage was restricted to UEFA Cup and Cup Winners' Cup matches. To make things worse for the BBC, in 2001 the Premier League awarded highlights rights to ITV in a three-year contract.
Match of the Day did not totally disappear; the same year the BBC regained FA Cup highlights, and live coverage of England's World Cup qualifying matches, as well as retaining UEFA Cup coverage. ITV's league highlights programme, The Premiership, fared poorly (especially after being forced to reschedule from 7pm to the traditional late-evening slot) and in 2004 Premiership highlights returned to the BBC. With more matches being played on Sundays, a sister programme, Match of the Day 2 was launched on BBC2 on Sunday nights.
As of 2006, Match of the Day screens not just Premiership highlights but live coverage of FA Cup and England's home matches, as well as highlights of England's away matches. In 2006, the BBC agreed a new deal with the Premier League which means that league highlights coverage will continue until at least the end of the 2009-10 season
2006-08-20 08:29:23
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answer #1
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answered by Anonymous
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