How expensive is it to change a corporation's name?

Question

So many corporations are merging and changing names, that it has to be very expensive.

Just as an example...how many banks keep changing their names when another bank takes them over?

This entails new signs, color arrangements, letterhead, etc.

Is it worth their while just to keep merging and save on paying salaries and real estate?

Answer 1

When you consider the profit that they sellers make when a company is sold, and the money the buyer expects to make after the acquisition, the cost to change the name is minimal. If you really want something to think about - think about all the supplies that have to be thrown out when a new elected official takes office in any level of government. All paid for by your tax dollars.

Answer 2

It is very expensive. I was once involved in ordering new forms for a business that my company was taking over. Just the forms alone were $55,000. Then there are all the signs to change and I can not even imagine all the legal work that must be done.

Some years ago Norfolk and Western Railroad and the Southern Railroad merged. Think of the cost of repainting all the rail cars, all 50,000 of them. Of course many still are seen with the old names.

Answer 3

Yeah, McDonald's is going to change their name to CrapDonald's so the names of their food have to change as well. For example...

Big Mac = Big Crap
McChicken nuggets = CrapChicken nuggets