which wording sounds better for how much we donate?

Question

I have a website and we donate are profits to charitable causes. If you are a consumer which phrase do you like better?

1. we donate 100 % of our net proceeds..... so and so
2. we donate 100 % of our net income to .... so and so
3. we donate 100 % of our after tax profit to .....so and so

our target market is 40-65 health orientated consumer/ shopper on the net

Answer 1

#1. Everyone pretty much knows that "net" is "after taxes.

Answer 2

I think number 2 will appeal best to the public. Numbers 1 and 3 sound too technical. Everybody understands what "income" means, and most readers will either understand "net income" or almost understand it. But I expect that "net proceeds" and "after tax profit" would be understood by fewer people & some might think you were trying to trick them with some technicality. I would definitely go with Item #2.

Answer 3

Ok, call me crazy, but why in the world would you trust untested opinions?

How are you promoting your website? Do you use Yahoo Marketing, or Google Adwords? If so, create ads with each phrase, set them up to rotate the ads, and see which produces the better results. Or setup different landing pages on your site with each phrase, and track the results. Testing is the only sure way.

But I doubt you have the right answer.. What's wrong with saying "We donate 100% of our profits"? People assume profits = after expenses.

You're making the terminology too complicated. Simple is best.

Answer 4

Net proceeds

Answer 5

I like the first one. The other 2 tend to make me feel anxiety over the thought of parting with my money.

Answer 6

My vote would be for #1

Answer 7

The third one is the easiest to understand.

Answer 8

#3, it sounds more clear to me and honest.